Stay up-to-date with the latest LISTSERV® developments, best practices, helpful tech tips, tutorials and more. The LISTSERV at Work newsletter is published six times per year, keeping customers and the L-Soft community connected and informed.
Many Communication Professionals Are Missing the Mark By Concentrating on the Numbers
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Support Your Organization's Key Goals with LISTSERV Technology
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Top Resources to Make Your Email Communications Shine in 2024
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Learn How to Import Externally Created Newsletter Templates into LISTSERV
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Run Discussion Groups, Newsletters and Email Marketing on One Central Platform
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Gain Email Marketing, Analytics, Database Functionality + More
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Get Top 5 Tips, Tutorials + Resources to Elevate Your Email
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Get Top Tips for Running Effective LISTSERV Discussion Groups
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Get Must-Know Tips, Tools and Tech for Your Communications
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Discover the Longest Running Discussion List about Bees and Beekeeping
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See how to get closer to your audiences + view new content hub
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See Three Key Best Email Communication Practices for 2022
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Learn How to Create Eye-Catching Newsletters and More
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Available Soon: New Email Templates, Flexible Tracking and Mail Privacy Options + More
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Run LISTSERV on mobile? Yes! See how and other tips.
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Learn more about profile fields, target groups, attachments and HTML vs text
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Learn why email lists sometimes become held and how to troubleshoot this.
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Find out how local governments use LISTSERV to bring people together
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Learn about the major benefits and reasons for upgrading
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Experience the new interface, get permission-based personal tracking
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Share Your Insights and Receive a LISTSERV T-Shirt
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The "Learn LISTSERV" hub contains 40 new step-by-step video tutorials on how to complete common subscriber and list owner tasks most efficiently. The tutorials focus on the new LISTSERV 17.0 web interface and cover many new features, including how to customize your list archives, how to enable forum view, how to turn a list into a LISTSERV blog and how to create and customize newsletter templates with the new HTML newsletter builder.
The Connected Campus: Why Universities Choose LISTSERV
By Susan Brown Faghani Manager, Marketing and Sales Communication, L-Soft
Communication is the glue that connects and unites college and university campus communities. LISTSERV began in the university setting and is widely used at campuses around the world. Why? Because it's the trusted solution and handles all types of internal and external communications from one central LISTSERV site, connecting students, faculty, administrators, alumni, parents and other stakeholders.
Plays Well With Others: How Email Complements Slack, Teams
By L-Soft Staff
Which communication tools does your organization rely on? Do you use different channels for internal and external communication? See how LISTSERV email list technology compares to and complements team collaboration chat platforms – you may be surprised.
It's difficult to design responsive newsletters that render nicely on any screen. To help communicators, LISTSERV offers ready-to-use newsletter templates and a template builder. Now it's easy to create responsive newsletters stepwise. This tech tips helps you to orientate in the new newsletter system and gives you the guidance you need to get started.
How do I optimize the quality of my email newsletters?
By Alexander Hyder Software Support Engineer, L-Soft
Newsletters and announcements do not always show up or display as intended to every recipient. The risk is that your contacts discard your communications because of poor readability or, even worse, not receive your messages at all. Check out these Do's and Don'ts to help you avoid some common mistakes and maximize email quality and deliverability.
Ready, Set, Go: All You Need to Know About LISTSERV 17.0
By L-Soft Staff
How do I upgrade? Do I need a new LAK? What about my existing site customizations?
Learn about all of the highlights and benefits of LISTSERV 17.0 and find answers to your questions for a smooth upgrade in the LISTSERV Upgrade Center.
Top Five Reasons to Get LISTSERV 17.0 and How to Upgrade
By Susan Brown Faghani Manager, Marketing and Sales Communication, L-Soft
Can you imagine the billions of messages and the vast knowledge exchanged among subscribers on mailing lists, yours included, since LISTSERV was invented in 1986?
LISTSERV 17.0, released today, launches a new era for email lists in our increasingly mobile communication environment. We hope that you'll take advantage of the new features of LISTSERV 17.0 to benefit your organization and subscribers with forums, blogs, newsletters and more. Find out the top five reasons to upgrade to LISTSERV 17.0.
Ensure Smooth Operations with a LISTSERV Test License
By L-Soft Staff
A sound LISTSERV test environment helps you to ensure that your site customizations and important communications run smoothly. Using a test license for new LISTSERV versions, upgrades and patches is a standard routine. Prior to upgrading to LISTSERV 17.0, L-Soft highly recommends that you purchase a LISTSERV test license and get a free software tune-up service.
How can I use the LISTSERV web interface on my mobile phone like an app?
By Susan Brown Faghani L-Soft
With the fully responsive LISTSERV 17.0 interface, you and your subscribers can enjoy an all-access pass to LISTSERV anytime, on any device. As list owners and administrators, you can manage your site, send messages to your lists, and perform any other task on your mobile phone or tablet, where LISTSERV runs much like an app. Subscribers can view their list messages on the go too.
How can I automatically share my email list and marketing messages on social media?
By Robert Graf-Waczenski, Senior Applications Programmer, L-Soft
Embedding social media sharing icons and automatically posting your newsletters, announcements and email marketing messages to social platforms at the time of delivery can dramatically expand the reach of your messages. See how LISTSERV Maestro helps you grow your online audiences and measure your social media sharing and publishing successes.
Top Five Reasons to Get LISTSERV 17.0 and How to Upgrade
By Susan Brown Faghani Manager, Marketing and Sales Communication, L-Soft
Can you imagine the billions of messages and the vast knowledge exchanged among subscribers on mailing lists, yours included, since LISTSERV was invented in 1986?
LISTSERV 17.0, released today, launches a new era for email lists in our increasingly mobile communication environment. We hope that you'll take advantage of the new features of LISTSERV 17.0 to benefit your organization and subscribers with forums, blogs, newsletters and more. Find out the top five reasons to upgrade to LISTSERV 17.0.
Ensure Smooth Operations with a LISTSERV Test License
By L-Soft Staff
A sound LISTSERV test environment helps you to ensure that your site customizations and important communications run smoothly. Using a test license for new LISTSERV versions, upgrades and patches is a standard routine. Prior to upgrading to LISTSERV 17.0, L-Soft highly recommends that you purchase a LISTSERV test license and get a free software tune-up service.
How can I use the LISTSERV web interface on my mobile phone like an app?
By Susan Brown Faghani L-Soft
With the fully responsive LISTSERV 17.0 interface, you and your subscribers can enjoy an all-access pass to LISTSERV anytime, on any device. As list owners and administrators, you can manage your site, send messages to your lists, and perform any other task on your mobile phone or tablet, where LISTSERV runs much like an app. Subscribers can view their list messages on the go too.
How can I automatically share my email list and marketing messages on social media?
By Robert Graf-Waczenski, Senior Applications Programmer, L-Soft
Embedding social media sharing icons and automatically posting your newsletters, announcements and email marketing messages to social platforms at the time of delivery can dramatically expand the reach of your messages. See how LISTSERV Maestro helps you grow your online audiences and measure your social media sharing and publishing successes.
LISTSERV 17.0 is now officially in beta testing on select hosting servers. The main new features include a brand new responsive web interface, seamless list archives with three viewing modes – classic, forum and blog view – and an HTML newsletter builder with more then 75 responsive HTML newsletter and announcement templates. If you're interested in being a beta tester, contact us at: [log in to unmask].
Hear an Early LISTSERV Administrator Talk About Campus Email, Wartime Alerts and More
By Susan Brown Faghani Manager, Marketing and Sales Communication, L-Soft
In a previous issue, Moshe Barak shared perspectives on email lists as a tool for activism and advocacy. Three decades before his work to protect health and the environment from near-shore gas drilling, Barak was one of the earliest LISTSERV site administrators, based at Technion-Israel Institute of Technology. Hear his unique insights on everything from email before LISTSERV to campus emergency alerts during wartime.
How can I import a list of subscribers from Microsoft Excel into LISTSERV?
By Alexander Hyder Software Support Engineer, L-Soft
As a list owner, you may have an Excel sheet with email addresses of people who have opted in and are expecting to receive messages from you. This tip describes how to use Excel to export this subscriber data to a tab-delimited text file, which you can then easily upload into LISTSERV using the bulk import feature.
How do I implement a list subscription popup layer for my website?
By Robert Graf-Waczenski, Senior Applications Programmer, L-Soft
There are many tactics to grow your email list. One of them is making sure that it's easy and attractive to sign up to your email list on your organization's website. This tip describes how to set up a subscription popup layer by integrating LISTSERV Maestro's subscriber website into your website through an iframe.
It has been almost a year since the EU GDPR took effect on May 25, 2018. Are you taking advantage of the companion script for LISTSERV to help you with GDPR compliance? Follow these simple steps:
Make sure you're running LISTSERV 16.5 and upgrade if needed
L-Soft Turns 25: In a Fad-Based Tech Space, Longevity is a Value
By L-Soft Staff
On February 14th, 1994, Eric Thomas incorporated L-Soft in the United States, making it one of the oldest email technology companies in the world. He had already invented the LISTSERV email list manager eight years earlier while a university student in Paris. Join us in celebrating 25 years of L-Soft by sharing your LISTSERV email stories, checking out fun facts and enjoying a few surprises.
Site and List Customization Made Easy with LISTSERV 17.0
By Jani Kumpula Senior Webmaster/User Interface Designer, L-Soft
In the two most recent issues, you got a preview of the responsive HTML newsletter creator and the new and improved list archives in LISTSERV 17.0. Now let's take a look at the new site and list customization features, which allow organizations to easily tailor the web interface to match their graphic profiles.
What are Dynamic Query Lists and why should I learn about them?
By Alexander Hyder Software Support Engineer, L-Soft
Recently, several customers have requested help with Dynamic Query Lists. Instead of storing subscribers in a file, DQLs connect to an LDAP directory or DBMS and retrieve subscribers at runtime. Dynamic Queries are a great way to leverage a new or existing DBMS and can help add flexibility and interoperability to your email list system.
How can I use my Windows AD credentials to log in to LISTSERV Maestro?
By Robert Graf-Waczenski, Senior Applications Programmer, L-Soft
Having to remember and maintain many different passwords and user names frequently leads to insecure passwords. LISTSERV Maestro's authentication settings allow the administrator to configure a Maestro account in such a way that the login to Maestro is verified through a given Windows AD domain controller.
Did you know that email tracking can help you more fully engage your audiences and get better results? And it's not just for email marketers. Find out more about the different levels of tracking, the importance of permission and the useful data reports that tracking provides in our brand new whitepaper.
As we look ahead to 2019, we need your help to know which email-related topics are most important to you in the new year. Therefore, we would be very grateful if you could take a few minutes to respond to this short survey. Your feedback is important and helps us to better serve your content needs.
Thank you for being a LISTSERV at Work reader. We wish you a Happy 2019 and look forward to sharing email news, customer stories, how-to tips and more in the new year!
Contact Us or Follow Us on Social Media
L-Soft international, Inc. 7550 Wisconsin Avenue, Suite 400 Bethesda, MD 20814 USA
1-800-399-5449
L-Soft Sweden AB Rosenlundsgatan 52, 2tr 118 63 Stockholm Sweden
By Jani Kumpula Senior Webmaster/User Interface Designer, L-Soft
Did you know that many long-running LISTSERV discussion lists provide decades worth of knowledge in their searchable archives? The upcoming LISTSERV 17.0 introduces a new single index, merging all messages into one comprehensive archive and offers the choice of three modes to view the archives for dramatically improved user-friendliness.
By Susan Brown Faghani Manager, Marketing and Sales Communication, L-Soft
Can email lists strengthen grassroots advocacy? Hear why Moshe Barak, a three-decade LISTSERV administrator and HomeLand Guardians activist, considers email a must-have tool and how it supports his NGO's struggle to protect health and the environment.
How can I make LISTSERV treat replies differently from original messages?
By Jacob Haller Senior Support Engineer, L-Soft
We occasionally get inquiries from list owners who would like their mailing lists to treat replies differently from original messages. For instance, they want people to be able to post original messages without moderation, while having reply posts moderated – or the other way around. This tech tip explores how you can use the content filter to make this distinction thanks to some common characteristics that replies usually share.
How can I improve my subscriber profiles using selection fields and lookup tables?
By Johannes Hubert Senior Applications Programmer, L-Soft
Subscriber profiles that can be used for mail-merging and filtering are a standard feature of the LISTSERV Maestro email marketing platform. In their most basic form, such profile fields are displayed as simple text fields into which the subscribers type their information. This tech tip explores how you can instead use selection fields and lookup tables for more precise targeting and better results.
Thank you for being a LISTSERV at Work reader. We want to make this newsletter as useful as possible for you, so we'll be asking for your feedback in a two-minute survey in the next issue. We hope you can participate in our survey then.
Until then, you can send us questions, comments and suggestion anytime at: [log in to unmask].
No HTML Coding Know-How? No Problem, with LISTSERV 17.0
By Jani Kumpula Senior Webmaster/User Interface Designer, L-Soft
One of the main new features of LISTSERV 17.0 is a newsletter template creator that allows list owners to create fully responsive HTML newsletters without HTML coding experience. The system comes with 46 ready-to-use HTML newsletter templates, offering a variety of layout styles, color schemes and content blocks that can be used as-is or modified as needed.
Words of Wisdom: Get Insights from LISTSERV List Owners
By Susan Brown Faghani Manager, Marketing and Sales Communication, L-Soft
Did you know that there are more than 57,000 public LISTSERV lists and hundreds of thousands of private ones, powering education, government, business and non-profits? Behind every successful email list there's a dedicated list owner. Hear inspiration and advice directly from list owners. And let us know your tips for great email list results.
Beyond the Acronyms: Need-to-Knows about Email Authentication and Data Protection
By Nathan Brindle & Susan Brown Faghani Senior Product Engineer & Manager, Marketing and Sales Communication, L-Soft
Acronyms run rampant in the world of IT, and email is no exception. Here are some key toplines to keep in mind as we swim in the alphabet soup of DKIM, DMARC and GDPR, plus reminders of tools to help you see your way clear. The best way to be sure your LISTSERV site is addressing compliance needs and running optimally is to upgrade to the latest version, LISTSERV 16.5.
What should every LISTSERV site administrator know about License Activation Keys or LAKs?
By Alexander Hyder & Justin Rench Software Support Engineers, L-Soft
Whether you're having trouble applying a new LAK, seeing license errors in your logs or planning to upgrade to the latest version, it's important to know how to ensure that your LISTSERV LAKs are current and functioning properly. This tech tip covers the most frequently asked questions about LAKs and is intended as a useful tool for all LISTSERV administrators.
How can I add LISTSERV Maestro's subscriber warehouse features to a LISTSERV email list?
By Robert Graf-Waczenski Senior Applications Programmer, L-Soft
LISTSERV list owners often want to use additional mail-merge fields beyond EMAIL and NAME for targeting messages to a segment of their subscribers. This can be accomplished by setting up the email list as a DBMS list, maintaining a custom database and web signup form. This tip describes how to make the work much easier with LISTSERV Maestro's subscriber warehouse.
Looking for some pointers on LISTSERV mailing lists? Check out the brand new weekly #LearnLISTSERV how-to tip series, on Twitter, Facebook and LinkedIn. Spread the word to friends and colleagues who want to boost their email list skills, avoid common mistakes or learn something new.
If there is something you want to learn about LISTSERV, let us know.
By Susan Brown Faghani Manager, Marketing and Sales Communication, L-Soft
If you're not running the newest LISTSERV version, you're missing out on must-have tools for compliance with the EU GDPR, which carries hefty fines for organizations of all sizes and types, and other regulations. It's an easy and important upgrade, and many L-Soft customers are already getting the benefits of LISTSERV 16.5. Here's why you need to upgrade.
With the advent of the EU GDPR, we're sure you've noticed the many emails and website notifications regarding updated privacy policies since the regulation took effect May 25, 2018. Does the current focus on these policies have you musing about whether you should provide one for your LISTSERV site or your LISTSERV mailing list? Are you unsure exactly how to go about doing that? Rest easy, because L-Soft has anticipated this need with three new privacy policy web templates, available in LISTSERV 16.5.
How can I track my subscriber activity in LISTSERV?
By Jacob Haller Senior Support Engineer, L-Soft
List owners often want details on how the use of their mailing lists has changed over time. Have more people subscribed to the list this year than last year? When was the last time someone posted to the list? Did that controversial post last month result in people leaving the list? Did adding a link on my main web page cause an increase in new subscribers?
How should I set up my email tracking in the GDPR era?
By Johannes Hubert Senior Applications Programmer, L-Soft
The purview of the GDPR is the protection of personal data. If you're sending email campaigns and tracking the results, you are processing the personal data of your subscribers and need to take certain measures if you want to be fully compliant with the GDPR. Let's take a look at some different types of email tracking and what is most appropriate to use in the GDPR era.
LISTSERV Product Family Upgraded: Compliance, Security and Performance
LISTSERV 16.5 is now available and includes new features to help with the data retrieval and security requirements encompassed by the EU GDPR and US DHS BOD 18-01. Customers can download LISTSERV 16.5 on the L-Soft website. ListPlex hosting customers are upgraded automatically to the latest software version.
LISTSERV Maestro 8.2-2 is now available and comes with new features related to EU GDPR compliance, including a new email address data report to more easily handle rules like "Right of Access" and "Right to Erasure" and a new subscriber list profile field to collect, store and document explicit consent from subscribers.
Servicing GDPR Requests with LISTSERV and PowerShell
By Nathan Brindle Senior Product Engineer, L-Soft
The EU General Data Protection Regulation (GDPR), which takes effect May 25th, requires, among other things, that an organization must be able to provide on demand a report in a common machine-readable format (such as XML) that lists every instance of a customer's personal data held by that organization. L-Soft has developed a Microsoft PowerShell-based script to assist you with this process.
How can I find the lists on my server that don't have any recent posts?
By Jacob Haller Senior Support Engineer, L-Soft
Administrators of LISTSERV sites with a large number of lists often ask about ways to identify inactive lists that are no longer in use so that they can be deleted. This tech tip looks at different ways to use the system- and list-based changelogs to gather information about lists that don't have any recent posts.
How can I query my subscribers for explicit subscription consent?
By Robert Graf-Waczenski Senior Applications Programmer, L-Soft
The EU GDPR requires subscriber consent that is explicit, specific and confirmed. Pre-checked boxes are not allowed. This tip provides a step-by-step guide on how to add a profile field in LISTSERV Maestro that a subscriber must select in order to state his or her positive consent in the signup form.
By Susan Brown Faghani Manager, Marketing and Sales Communication, L-Soft
Permission is in a brighter spotlight than ever before because of the sweeping consent requirements of the EU GDPR. The legislation applies to all organizations involved in processing personal data of European Union residents. Each organization is responsible for compliance. Double opt-in subscription confirmation in LISTSERV builds email recipients’ trust and can help with permission requirements.
Get a glimpse of the newest LISTSERV version, coming soon. LISTSERV 17.0 includes a brand new responsive web interface and major new features – including a next-level responsive HTML newsletter creator, easy customization, improved reporting and additional support for your email compliance requirements.
Ready for the New Authentication and Data Privacy Requirements?
By Susan Brown Faghani Manager, Marketing and Sales Communication, L-Soft
Consent. Security. Data privacy. We're navigating a wave of major new regulations and legislation, from the EU GDPR's sweeping requirements to the email authentication provisions in the U.S. Binding Operational Directive (BOD 18-01). Every organization is responsible for compliance.
Find Out How LISTSERV Can Help You Comply with DMARC Requirements
By Nathan Brindle Senior Product Engineer, L-Soft
The recent issuance of the U.S. BOD 18-01 includes in its checklist for compliance a requirement for U.S. government agencies to implement the DMARC p=reject policy for all second-level domains and mail-sending hosts no later than October 16, 2018. To properly comply with BOD 18-01, L-Soft recommends that all such affected agencies should upgrade to LISTSERV 16.0-2017a, the latest release version.
How can I get a list of all subscribers on all of my LISTSERV lists?
By Jacob Haller Senior Support Engineer, L-Soft
Recently a customer came up with a somewhat unusual request that couldn't easily be handled with LISTSERV's built-in web interface reporting. The request was to output a list of email addresses for all subscribers on all of his lists. While this is technically possible to do for single lists in several different ways, the customer had several hundred lists to process.
How can I secure access to LISTSERV Maestro with HTTPS for free?
By Johannes Hubert Senior Applications Programmer, L-Soft
More and more, the modern web is migrating over to the encrypted HTTPS protocol as a replacement for the old, unencrypted HTTP protocol. In some areas, HTTPS is already becoming mandatory, and modern browsers have begun marking web pages that contain a password field as "not secure" if they are not served via HTTPS.
Cause for Celebration: 25 Years of Putting Email List Subscribers First
March 2018 marks 25 years of double opt-in, a quarter century of respecting and protecting email list subscribers by requiring explicit, confirmed subscription confirmation. Did you know that double opt-in made its world debut in LISTSERV? It remains the industry gold standard practice for permission email. Check out this one-minute video for the most essential email best practices.
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Find out how to deal with fraud warning messages inserted by Office 365.
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To read the complete newsletter in a browser, visit: http://community.emailogy.com/list/fe03n4zc/160826A-A/u2hj0h.vib?a2=hw48vgpi&a3=http%3A%2F%2Fcommunity.emailogy.com%2Flist%2FforwardToFriend.html%3Flui%3Dfe03n4zc%26mContainer%3D71%26mOwner%3DG312p362z2t382x322v%26d%3D059a91a779d49dda2078e6bc349e82f2768c5582cbc921435ead67dfdad33b10&a1=LISTSERV-AT-WORK%40COMMUNITY.EMAILOGY.COM&a0=687
To read the complete newsletter in a browser, visit: http://community.emailogy.com/list/fe03n4zc/160620C-A/3co7sx.vib?a2=hw48vgpi&a3=http%3A%2F%2Fcommunity.emailogy.com%2Flist%2FforwardToFriend.html%3Flui%3Dfe03n4zc%26mContainer%3D71%26mOwner%3DG312p362z2t382x322v%26d%3D8cd170982971a333e2480a3d6d60da93f2aad6fbff7655175ead67dfdad33b10&a1=LISTSERV-AT-WORK%40COMMUNITY.EMAILOGY.COM&a0=975
Find out how you can engage your subscribers on the go with the new LISTSERV Maestro.
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Learn a few simple best practices that will help grow your email lists.
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Get email insights and inspiration in a new flipbook.
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See the impact of LISTSERV in the life of a Special Olympics World Champion.
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Learn how to use LISTSERV more effectively; become a better email marketer.
To read the complete newsletter in a browser, visit: "http://community.emailogy.com/list/fe03n4zc/150820A-A/yxi7ml.vib?a2=hw48vgpi&a3=http%3A%2F%2Fcommunity.emailogy.com%2Flist%2FforwardToFriend.html%3Flui%3Dfe03n4zc%26mContainer%3D71%26mOwner%3DG312p362z2t382x322v%26d%3Dec0f6b79e0d3138134004cd32a415c3022cd3da2a762a0065ead67dfdad33b10&a1=LISTSERV-AT-WORK%40COMMUNITY.EMAILOGY.COM&a0=402"
LISTSERV at Work - Issue 4, 2008 (American Edition)
Read LISTSERV at Work: http://www.lsoft.com/news/issue4-2008-us.asp
* A Glimpse at Upcoming LISTSERV, LISTSERV Maestro Product Releases *
New versions of LISTSERV and LISTSERV Maestro will be ready for release in the next few months. The highlights of the new LISTSERV include UTF-8 support and an improved message posting interface with an integrated HTML editor, a template management system and new testing and spam checking features. LISTSERV Maestro will feature a new tracking permission system, action tracking, demographic reporting, improved system metrics and support for external event triggers.
* L-Soft Direct Introduced: Reseller Pricing Now Available for Customers *
L-Soft now provides a new direct order service, L-Soft Direct, which is tailored toward customers who are willing to forgo traditional value-added account management servicing and pre-sales consultations from L-Soft in exchange for reseller pricing and a perk reward (in most cases, a license upgrade).
* LISTSERV Choice Awards Update *
The 2008-09 LISTSERV Choice Awards, which opened October 1, are in full swing. Thanks to all who have submitted nominations so far. There are six nominated lists at this time, representing a diverse range of topics and each with a dedicated membership. World Wide Words currently leads in the public voting. We invite you to learn more about the awards, nominate a list, find out more about the nominees and cast your vote today.
* Coming in 2009: The Email List Guru *
Beginning in the new year, keep an eye out for a new column in LISTSERV at Work: Ask the Email List Guru, designed to bring vision and wisdom (with the power of the crystal ball) to everyday challenges of email list communication and email marketing. Post your questions and the guru will respond to the most intriguing topics in the next issue.
L-Soft's LISTSERV Choice Awards is a worldwide recognition program for email list communication excellence. Now in its fourth year, the LISTSERV Choice Awards honor the most successful, beneficial and exemplary usage of email lists. This year's contest adds more interactivity, allowing email list enthusiasts to not just nominate but also to vote for their favorite lists.
* Facing the Acid Test: HTML Support in Email Clients *
When designing HTML newsletters, it is important to take into account the different levels of HTML support among email clients. The Email Standards Project, which works with email client developers and the design community to improve web standards support in email, has tested the most popular desktop and webmail clients. The results of the acid test highlight several solid email clients but also demonstrate that inconsistent rendering is still a major problem.
* EmailRules: Where Email Marketing and Email List Communication Rule *
L-Soft's discussion community, EmailRules, turned one over the summer. It is exciting to see the community growing, and we invite you to participate in EmailRules, welcoming anyone who has questions, answers, best practices and advice to share about opt-in email marketing and email list communication. Sample topics covered this past year include HTML rendering, the power of subject lines and email data management. Bring your ideas and passion for email and join today.
To read these and other articles, go to: http://www.lsoft.com/news/issue3-2008-us.asp
You are subscribed to "LISTSERV at Work," L-Soft's quarterly newsletter. To unsubscribe, please visit: http://www.lsoft.com/news/n-subscribe-us.asp
L-Soft international, Inc. 8100 Corporate Drive, Suite 350 Landover, MD 20785-2231 USA
In 1993, LISTSERV® was the first email list management software to introduce double opt-in subscriptions for people joining a mailing list. With the 15th anniversary of double opt-in upon us, Eric Thomas, L-Soft founder and CEO and LISTSERV creator, answers some questions about this best practice and gives us a glimpse of what's to come in the next version of LISTSERV.
* CrimEnet Wins Grand Prize of L-Soft's LISTSERV Choice Awards *
L-Soft has selected CrimEnet, an email network that connects law enforcement personnel to solve crimes, as the 2007-08 winner in its global email list recognition program. CrimEnet - The Crime Electronic Network - was founded by Capt. Frank Anderson and his colleagues in Indiana's St. Joseph County Police Department. CrimEnet has been using email to facilitate police investigations across three states and 75 agencies for five years, with excellent results.
* FTC Approves New Provisions Under CAN-SPAM Act *
As of May 2008, the U.S. Federal Trade Commission (FTC) has approved new provisions under the CAN-SPAM Act. The new rule provisions address four new requirements for commercial email in the United States. For the benefit of the LISTSERV community, L-Soft has prepared a document on the rules of the CAN-SPAM Act in the United States as well as a comparison with the EU Directive on Electronic Communications in Europe.
* Success Story: Il Sole 24 ORE *
As one of the most important and renowned Italian daily business newspapers, Il Sole 24 ORE needed an advanced email list communication solution to serve its audience and manage the constant growth of its email lists. Thanks to the high-performance LISTSERV and LISTSERV Maestro email communication platform, Il Sole 24 ORE automates subscriber registration and list management processes, enforces a strong anti-spam policy, and enables its editorial, marketing and customer service departments to be completely autonomous in sending mailings to their subscribers.
LISTSERV Maestro 3.3, released February 12, provides email marketers and communicators with real-time campaign data through custom-selected visual email metrics and reports directly on the campaign dashboard.
* New White Papers: A/B-Split Testing, Dynamic Dashboards *
L-Soft is pleased to announce the availability of two new white papers, focusing on improving your email marketing and email list communication results with LISTSERV Maestro's A/B-split testing functionality and how to make the most out of the LISTSERV Maestro dashboard to facilitate your job management and monitor your communication performance.
* Update on LISTSERV Choice Awards *
A big "thank you" to everyone who submitted a nomination to this year's LISTSERV Choice Awards. We had active participation with great diversity among the nominees.
* Showcase Your Email List Initiatives *
Would you like to see your organization's work with LISTSERV or LISTSERV Maestro featured in L-Soft's "LISTSERV at Work" newsletter and Website? L-Soft staff is available to develop case study profiles based on your input. You will be given the opportunity to approve the case study before publication. Or would you like to provide a quote or testimonial on your experience with L-Soft products?
To read these and other articles, go to: http://www.lsoft.com/news/issue1-2008-us.asp
You are subscribed to "LISTSERV at Work," L-Soft's quarterly newsletter. To unsubscribe, please visit: http://www.lsoft.com/news/n-subscribe-us.asp
L-Soft international, Inc. 8100 Corporate Drive, Suite 350 Landover, MD 20785-2231 USA
LISTSERV at Work - Issue 4, 2007 (American Edition)
Read LISTSERV at Work: http://www.lsoft.com/news/issue4-2007-us.asp
* LISTSERV 15.5 Released *
L-Soft announced the release of LISTSERV 15.5, featuring support for RSS abstracts and the capability to connect to LDAP servers to authenticate user logins, insert LDAP attributes in mail-merge distributions and implement dynamic queries.
* Double Opt-In As a Power Practice *
As email marketing matures, and quality triumphs over quantity, it is time to refocus on the permission and double opt-in processes. Most legitimate email marketers place permission among the top best practices. Double opt-in, or double- confirmed opt-in, is the gold standard. When these processes are implemented, everyone wins.
* Transfer Builds Bridges Between Business World and School Life *
Have you visited a school lately? What real-world information and advice would you share with students who will soon be entering the working world? L-Soft reaches out to young people through its relationship with Transfer, a Swedish non-profit organization founded with the mission to transfer knowledge from the business world to schools.
* Update on LISTSERV Choice Awards *
A big "thank you" to everyone who submitted a nomination to this year's LISTSERV Choice Awards. We had active participation with great diversity among the nominees.
To read these and other articles, go to: http://www.lsoft.com/news/issue4-2007-us.asp
You are subscribed to "LISTSERV at Work," L-Soft's quarterly newsletter. To unsubscribe, please visit: http://www.lsoft.com/news/n-subscribe-us.asp
L-Soft international, Inc. 8100 Corporate Drive, Suite 350 Landover, MD 20785-2231 USA
LISTSERV at Work - Issue 3, 2007 (American Edition)
Read LISTSERV at Work: http://www.lsoft.com/news/issue3-2007-us.asp
* LISTSERV Maestro 3.1 Released *
L-Soft has released LISTSERV Maestro 3.1, featuring a message template management system with ready-to-use HTML templates, an integrated HTML editor, visual email analytics, and advanced sampling and A/B-Split testing functionality.
* New LISTSERV Maestro Email Design and Testing Guides Available *
L-Soft is pleased to offer five brand new guides to help you conduct advanced email marketing with LISTSERV Maestro using HTML message templates, A/B-Split testing and forward-to-a-friend functionality.
* Destination: EmailRules *
Exploring new ways to engage your subscribers with email? Launching a new email marketing campaign soon? We invite you to be a part of EmailRules, L-Soft's new discussion community that welcomes anyone who has questions, answers, best practices and advice to share about opt-in email marketing and email list communication. Bring your email energy and enthusiasm and join today.
* Final Call for LISTSERV Choice Awards Nominations *
There are only a few days left to submit your nominations in this year's LISTSERV Choice Awards program, honoring the most successful and beneficial usage of LISTSERV or LISTSERV Maestro email technology. One grand prize will be awarded to the winning LISTSERV or LISTSERV Maestro email list or email marketing campaign. Nominations are open until October 1, 2007, so nominate now.
To read these and other articles, go to: http://www.lsoft.com/news/issue3-2007-us.asp
You are subscribed to "LISTSERV at Work," L-Soft's quarterly newsletter. To unsubscribe, please visit: http://www.lsoft.com/news/n-subscribe-us.asp
L-Soft international, Inc. 8100 Corporate Drive, Suite 350 Landover, MD 20785-2231 USA
LISTSERV at Work - Issue 2, 2007 (American Edition)
Read LISTSERV at Work: http://www.lsoft.com/news/issue2-2007-us.asp
* L-Soft Starts EmailRules Community *
L-Soft is pleased to kick off the EmailRules discussion community. As some of the first to be informed about EmailRules, LISTSERV at Work readers are invited to join this unique community designed to bring together email marketers and opt-in email communicators. EmailRules welcomes anyone who has questions, answers, best practices and advice to share about navigating the changing landscape of opt-in email marketing and email list communication.
* New EU Laws for Business Email *
The EU Directive 2003/58/EC is required to be in force in the European Union member states as of December 31, 2006. In practice, this means that the same information disclosure requirements now apply to business email as to physical business letters. Companies registered or operating in the EU now need to state their company details on every electronic business communication sent from their organization.
* Final Call for HDMail Special Offer *
L-Soft is making one-time HDMail High Deliverability Mailer offers that are truly in a class of their own, with savings of up to 50 percent, depending on license size. This one-time offer is only valid until June 30, 2007. Learn more about this unique opportunity to optimize your deliverability with unparalleled discounts.
* Submit Your Nominations to the LISTSERV Choice Awards *
Nominations are open in this year's LISTSERV Choice Awards. This year, all types of lists are eligible for nomination for one special grand prize award. Nomination swill be accepted until October 1, but don't wait - nominate today. Congratulations to Balita Organization, Inc., nominator Wayne Johns, our first winner in the monthly t-shirt drawing for individuals who submit nominations.
LISTSERV at Work - Issue 1, 2007 (American Edition)
Read LISTSERV at Work: http://www.lsoft.com/news/issue1-2007-us.asp
* HTML: Lost in the Mail *
The U.S. Department of Defense recently announced that it would no longer accept HTML email. Other organizations may follow suit in the future. Email-borne viruses and trojans can only be propagated using HTML email. Text messages are guaranteed to be safe. On the other hand, HTML is a much richer medium in which to convey your message. Studies show that more email users prefer HTML messages, but those who prefer text messages tend to feel strongly about it.
* The Dynamic Social Web: The Role of Email Discussion Lists *
The social Web and online collaboration are top among the newest Web trends. Email maintains its position among online applications as a driver of constituent and customer communication and engagement - the very core of the social Web. As an L-Soft customer, you have a powerful online communication platform in LISTSERV. This article offers ideas for creating user participation and connections easily on your Web site, giving you the ability to harness the power and dynamic qualities of the social Web.
* LISTSERV Maestro 3.0 Released *
L-Soft has released LISTSERV Maestro 3.0, the latest version of its advanced email marketing solution, enabling businesses, organizations and others to target their messages and provide valuable, personalized information to their opt-in recipients through an integrated or external database system.
* Take the LISTSERV 15.0 Flash Demo *
L-Soft released LISTSERV 15.0, a milestone version of the company's pioneering email list manager, in November 2006. If you still haven't upgraded to 15.0, feel free to check out the new LISTSERV 15.0 Flash Demo and see everything that you can do with LISTSERV 15.0.
LISTSERV at Work - Issue 4, 2006 (American Edition)
Read LISTSERV at Work: http://www.lsoft.com/news/issue4-2006-us.asp
* L-Soft Releases LISTSERV 15.0 *
L-Soft announced on November 20 the release of LISTSERV 15.0. A milestone version of the company's pioneering email list manager, LISTSERV 15.0 offers a completely redesigned Web interface, RSS support and new deliverability and performance features, such as rate limiting and background DomainKeys processing.
* LISTSERV: Growing Up, Looking Better *
When Eric Thomas invented LISTSERV in 1986, the software was a utilitarian email-controlled program. Ten years later, in 1996, LISTSERV added its first Web interface. As LISTSERV has grown in functionality and usage, it has also become better looking. With the release of LISTSERV 15.0 last month, L-Soft now considers its Web interface to be the best and most attractive on the market.
* HTML Newsletters That Work *
Many organizations want to publish their newsletters in HTML, not only because HTML newsletters look more professional and visually appealing than plain-text newsletters, but because they provide better opportunities to track open-up and click-through rates and measure subscriber interest in articles, special offers and the newsletter in general. HTML newsletters, however, come with their own unique set of challenges.
* Tech Tip (LISTSERV): How can I assess my LISTSERV list deliverability infrastructure? *
Recent increases in the amount of spam on the Internet have resulted in a tightening of anti-spam countermeasures at most email service providers. Unfortunately, the collateral damage is that a greater volume of legitimate email is being caught in those filters. This is particularly true for senders who haven't taken full advantage of the simple deliverability-protection methods already available to them.
* Tech Tip (LISTSERV Maestro): How can I associate extra data fields with an existing LISTSERV list? *
LISTSERV at Work - Issue 3, 2006 (American Edition)
Read LISTSERV at Work: http://www.lsoft.com/news/issue3-2006-us.asp
* Today's Email: The Demands of Authentication and Deliverability *
Sending your email with the latest authentication standards will bring you immediate deliverability benefits. Authentication also serves as a step toward open standards for email reputation and certification in the future. This article provides an overview of these key topics, tips on steps all legitimate email communicators need to take and information on how L-Soft software supports authentication and deliverability.
* Tech Tip (LISTSERV): How can I use SPF and DomainKeys to increase LISTSERV's deliverability? *
* Tech Tip (LISTSERV Maestro): Can LISTSERV Maestro use DomainKeys to authenticate outgoing email messages? *
As anti-spam and anti-phishing filters tighten, deliverability has increasingly become an issue for mailing list administrators. Fortunately, there are steps that administrators can take to authenticate and protect their organizational identities. Once the email is authenticated and the source verified, then recipients can better determine whether the source is trusted or not.
* Lactnet Wins Grand Prize in LISTSERV Choice Awards *
L-Soft selected Lactnet as the Grand Prize Winner of the LISTSERV Choice Awards, recognizing the group's extraordinary use of email list technology to create and sustain a thriving virtual community of colleagues, who work together to promote maternal-child health on a global scale. Lactnet is an Internet community dedicated to building the knowledge base of breastfeeding educators and other stakeholders. Its members include lactation consultants and others who are involved in various aspects of supporting mothers with breastfeeding.
* LISTSERV Anniversary Quiz: Chance to Win LISTSERV T-Shirt *
L-Soft celebrates LISTSERV's anniversary with this quiz for all subscribers of our LISTSERV at Work newsletter. In order to participate, you only need to answer three questions correctly and submit your answers no later than November 20, 2006. From the entries with the correct answers, we will draw 20 winners who will receive an exclusive LISTSERV anniversary t-shirt.
LISTSERV at Work - Issue 2, 2006 (Anniversary Issue)
To view "LISTSERV at Work" in a browser, please visit: http://www.lsoft.com/news/issue2-2006-us.asp.
* LISTSERV Celebrates 20 Years
We invite you to share your stories, experiences and wishes on the occasion of the 20th anniversary of LISTSERV®, the product that launched the email list communications industry. All messages will be reviewed by an editor prior to posting and will be available for viewing on L-Soft's public Website.
In celebration of the 20th anniversary of LISTSERV, L-Soft will provide free perpetual licenses for its premium email marketing software, LISTSERV Maestro, to the first 20 eligible organizations that apply for this special offer. LISTSERV Maestro provides advanced tracking and reporting features and allows you to take your communication initiatives, for example your customer newsletters, to a new level.
* History of LISTSERV
1986 ... The story of LISTSERV began in Paris, France, when a young engineering student, Eric Thomas, wrote the first version of LISTSERV. LISTSERV was the first email list management software product of its kind. Before its invention, all email lists had to be administered manually.
* Q & A with Eric Thomas, L-Soft Founder and CEO
L-Soft Founder and CEO Eric Thomas, who began the email list communication industry in 1986 with the invention of LISTSERV, shares his reflections, visions and musings.
* Breastfeeding Support Community Wins LISTSERV Innovation Award
L-Soft has selected Lactnet to receive the LISTSERV Innovation Award in the 2005-06 LISTSERV Choice Awards Program. For the past 11 years, Lactnet has used LISTSERV to promote maternal-child health by creating an international community of breastfeeding educators who actively exchange their at-the-ready knowledge and expertise. The list has approximately 3,500 subscribers from 38 countries on all continents except for Antarctica.
LISTSERV at Work - Issue 1, 2006 (American Edition)
Read LISTSERV at Work: http://www.lsoft.com/news/issue1-2006-us.asp
* L-Soft Updates LISTSERV Products *
L-Soft has announced the joint release of LISTSERV 14.5 and LISTSERV Maestro 2.1, a move that enhances the company's product line with DomainKeys support and a unique assessment feature to boost deliverability in today's email environment challenged by spam. Other new features include a customization wizard and simplified data warehouse administration for LISTSERV Maestro.
* L-Soft Announces Release of HDMail *
L-Soft has released HDMail, a powerful mail server software product designed to combine the time-tested power and performance of LISTSERV with the speed and deliverability advantages of StrongMail's mail server technology. HDMail is available primarily as a rack-ready appliance, which includes hardware and software components in a turnkey solution. HDMail is also offered as a software solution for Linux. The new HDMail product is optimized to work with LISTSERV and LISTSERV Maestro. Special promotional prices are available until August 31, 2006.
* L-Soft CEO Testifies at CA Senate Hearing on Email Certification *
Challenges and potential solutions for email deliverability are generating substantial media and industry attention in recent weeks. On April 3, California State Senator Dean Florez held a hearing titled "AOL - You Have Certified Mail: Will Paid Email Lead to Separate, Unequal Systems or is it the Foolproof Answer to Spam?" featuring panels that included experts on spam issues, business, non-profit and community group members, email vendors, AOL representatives, and consumer groups. L-Soft Founder and CEO Eric Thomas was one of three industry experts invited to provide testimony.
Email has been around for more than three decades and has become one of the most ubiquitous tools on the Internet. Sending and receiving email messages has drastically improved the possibilities for individuals as well as companies and organizations to communicate with one another.
LISTSERV at Work - Issue 4, 2005 (American Edition)
Read LISTSERV at Work: http://www.lsoft.com/news/issue4-2005-us.asp
* L-Soft Releases Upgraded Version of LISTSERV Maestro *
The next version of LISTSERV Maestro, 2.1, is currently in beta-testing. Even as the next major version is under development, minor updates continue to be announced. The latest minor update, 2.0-11, was released on November 9. Since LISTSERV Maestro 2.0 was first released in December 2004, several new features and bug fixes have been included in minor releases, for example a spam checking function and support for Mac OS X. These minor releases are only announced on the Product Update lists, so be sure to subscribe and stay up-to-date.
* APAPO's PracticeUpdate Wins LISTSERV Newsletter Award *
L-Soft has selected the PracticeUpdate newsletter of the American Psychological Association Practice Organization (APAPO) as the LISTSERV Newsletter Award winner in the 2005-2006 LISTSERV Choice Awards. Distributed to 60,000 licensed psychologists and psychology graduate students who are preparing for practice, PracticeUpdate provides information and tools to help psychologists as they navigate today's increasingly complex and quickly changing healthcare system.
* Submit Your Nominations to the LISTSERV Choice Awards *
With the Newsletter and Discussion award winners announced, nominations are open in the two remaining categories of the 2005-2006 LISTSERV Choice Awards. We welcome your nominations. Feel free to submit the same lists as last year or different ones to this year's award program.
LISTSERV Announcement Award Deadline: December 1, 2005
LISTSERV Innovation Award Deadline: February 1, 2006
* L-Soft and Web Analytics Vendor Sane Solutions Enhance Partnership *
Building on an existing partnership, L-Soft's LISTSERV Maestro was featured in an October 19 Sane Solutions press release among a handful of "best of breed" solutions that integrate with Sane's NetTracker Web analytics solutions. Previously, L-Soft and Sane Solutions co-developed a preliminary white paper demonstrating one of the ways that LISTSERV Maestro can be used in conjunction with NetTracker to evaluate overall campaign effectiveness.
LISTSERV at Work - Issue 3, 2005 (American Edition)
Read LISTSERV at Work: http://www.lsoft.com/news/issue3-2005-us.asp
* L-Soft Releases LISTSERV 14.4 *
L-Soft has released LISTSERV 14.4, an upgraded version of our flagship email list management software. New features include embedded mail-merge, which allows LISTSERV to use any high-capacity SMTP server for mail-merge. The feature also makes it easy to integrate LISTSERV with third-party tools for outbound spam prevention or increased deliverability.
* LISTSERV, LISTSERV Maestro Released for Mac OS X *
L-Soft is pleased to now offer LISTSERV and LISTSERV Maestro to users operating in Mac environments. LISTSERV for Mac OS X was released on August 3, and LISTSERV Maestro for Mac OS X debuted on September 8.
* LISTSERV/LISTSERV Maestro Special Limited-Time Offer *
Take advantage of our special limited-time offer. Purchase or upgrade to LISTSERV 14.4 with technical support and receive a free perpetual license to LISTSERV Maestro, L-Soft's premium email marketing software that allows you to manage, track and report on your email campaigns. The LISTSERV Maestro license is limited to 15,000 deliveries a month and valued at $1,500.
* FIBROM-L Wins LISTSERV Choice Award for Discussion List *
L-Soft has selected the FIBROM-L community as the recipient of the LISTSERV Discussion Award in this year's LISTSERV Choice Awards. Comprising 1,023 people living with fibromyalgia, FIBROM-L uses LISTSERV to provide a vital lifeline to information, support and community for people living with this complex and frequently misunderstood illness, which causes chronic pain and fatigue in addition to neurological, muscular and skeletal problems.
* Submit Your Nominations to the LISTSERV Choice Awards *
With the second year of the awards program underway and the LISTSERV Discussion Award winner selected, nominations are open in the three remaining categories. We heartily encourage you to submit nominations, either the same lists as last year or different ones, to the 2005-06 LISTSERV Choice Awards.
LISTSERV at Work - Issue 2, 2005 (American Edition)
Read LISTSERV at Work: "http://www.lsoft.com/news/issue2-2005-us.asp"
* How to Build your Opt-In Email List *
"How do we get people to give us permission to send them email marketing messages?" is the most common question I hear from L-Soft's email marketing seminar attendees.
To get customers and prospects to sign up for your email advertising or newsletter deliveries, consider these five tips for a successful opt-in strategy.
* L-Soft Interviews Kristi Hughes, Director of Communications at WorldWIT *
WorldWIT, hailed 2004 Woman's Business Association of the Year, is a global resource for women in business, offering on and offline services and discussion communities for professional women to network, mentor, and learn on a local and global level.
* ACOR Wins Top Honor in LISTSERV Choice Awards *
The Association of Cancer Online Resources (ACOR), an Internet-based public charity that operates the largest assembly of cancer-related email lists on the Internet, won the Grand Prize for 2004-05, the inaugural year of the LISTSERV Choice Awards.
* L-Soft Announces 2005-06 LISTSERV Choice Awards Program *
The inaugural LISTSERV Choice Awards proved to be a tremendous success. The competition provides the only industry recognition of all types of email lists, email marketing campaigns and mailings. Now L-Soft is launching the second year of the LISTSERV Choice Awards, with streamlined categories and exciting prizes. All LISTSERV email lists and LISTSERV Maestro email campaigns and mailings can participate. The categories are designed to encourage the widest participation possible. All categories are open for nominations.
* LISTSERV Choice Awards Categories *
LISTSERV Discussion Award Deadline: July 1, 2005
LISTSERV Newsletter Award Deadline: October 1, 2005
LISTSERV Announcement Award Deadline: December 1, 2005
LISTSERV at Work - Issue 1, 2005 (American Edition)
Read LISTSERV at Work: "http://www.lsoft.com/news/issue1-2005-us.asp"
* L-Soft Updates LISTSERV Products *
L-Soft announced the release of LISTSERV 14.3 and LISTSERV Maestro 2.0, new versions of the company's email list management and email marketing software. New features include improved spam control, better customization options and a new recipient warehouse for easier creation of recipient target groups.
* L-Soft Presents Product Update Lists *
L-Soft would like to strongly recommend all customers to subscribe to L-Soft's new product update lists. By subscribing, customers and users will receive the latest information about new versions, level sets, patches and updates by email.
* Email Viruses Increase in 2004 *
Ever since 2002, L-Soft has bundled anti-virus protection with its email list software through a strategic partnership with F-Secure. This historic alliance has proven to be more and more valuable with every passing year. Indeed, the year 2004 marked the first time that the number of known viruses passed the 100,000 mark.
* L-Soft Thanks Loyal Customers with Free Software Licenses *
L-Soft today announced that it will award free LISTSERV Maestro licenses to its 100 oldest and most loyal LISTSERV customers as a culmination of its 10-year anniversary celebration.
* Report: Subscriber Survey Results *
In the last issue of LISTSERV at Work, we asked you to fill out a newsletter survey. Many of you took the time to tell us what you think about our newsletter. Here are the highlights of the survey results and what changes and improvements you can expect in the newsletter for 2005.
* L-Soft Interviews: Gilles Frydman, President of ACOR *
The Association of Cancer Online Resources has the largest collection of cancer-related mailing lists on the Internet. The ACOR lists are a group of free, unmoderated discussion lists for patients, family, friends, researchers, and physicians, to discuss clinical and non-clinical issues and advances pertaining to all forms of cancer.
