LISTSERV MAESTRO 4.0 RELEASED
LISTSERV Maestro 4.0, a new version of L-Soft's email marketing software, is now available to customers with valid maintenance and a License Activation Key (LAK) expiring after Feb 6, 2009.
LISTSERV Maestro 4.0 features:
Tracking Permission: LISTSERV Maestro offers a built-in way to obtain permission for personal tracking from recipients. This allows you to send a mailing to a mixed group of recipients and gather personal tracking information from those who have given permission and non-identifiable, unique tracking from those who haven't.
Action Tracking: The action tracking functionality extends the scope of the tracking, allowing you to monitor recipients' page visits and viral marketing activities occurring after they have read an email message and clicked on links to the target website.
Demographic Reporting: LISTSERV Maestro can create demographic reports about the subscribers in a data warehouse and define jobs and target groups based on these demographic segments.
Target Groups Based on Datasets: It is now possible to send a mailing to an entire recipient dataset, as long as those recipients are subscribed to at least one list, rather than having to send separate mailings to individual lists.
System Metrics: New system metrics continuously monitor disk usage, delivery statistics, HTTP request counts and response times, keeping you up-to-date on the status of the email communication system.
External Triggers: LISTSERV Maestro supports external triggers, which allows external processes to trigger recipient downloads, imports of new recipients or the delivery of jobs.
For additional details on new product features, visit:
http://www.lsoft.com/products/maestro.asp
http://www.lsoft.com/products/maestro_40.asp
To download LISTSERV Maestro 4.0, visit:
http://www.lsoft.com/download/maestro.asp
To access LISTSERV Maestro documentation and resources, visit:
http://www.lsoft.com/resources/resources.asp
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L-Soft international, Inc.
8100 Corporate Drive, Suite 350
Landover, MD 20785-2231
USA
http://www.lsoft.com/contact/contact.asp
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