How to Build your
Opt-In Email List
"How do we get people to give us permission
to send them email marketing messages?" is the most common question I hear
from L-Soft's email marketing seminar attendees.
To get
customers and prospects to sign up for your email advertising or newsletter
deliveries, consider these five tips for a successful opt-in strategy.
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L-Soft Interviews
Kristi Hughes, Director of Communications at WorldWIT
WorldWIT, hailed 2004 Woman's Business
Association of the Year, is a global resource for women in business,
offering on and offline services and discussion communities for professional
women to network, mentor, and learn on a local and global level.
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Q: How can I get LISTSERV to check
messages for spam?
Answer by Françoise Becker VP of
Software Engineering, L-Soft
LISTSERV 14.3 Classic and HPO include an
"exit point" that allows you to use a third-party spam filter to scan
messages processed by LISTSERV. The box below provides an example using
SpamAssassinTM.
Three main tasks need to be accomplished in
order to enable spam filtering in LISTSERV.
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To submit questions for future issues of the
newsletter, please contact [log in to unmask].
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Q: How can I make sure my email messages
get delivered?
Answer by Beth Stinson Technical Writer,
L-Soft
You can greatly increase the chance that
your messages will be delivered by using LISTSERV Maestro's spam checker.
The spam checker, available in version 2.0-2 and higher, can check the
likelihood that your message might be identified as spam by pointing out
problem areas in the message. Once identified, problem areas such as no text
alternative for HTML messages or using exclamation points in the subject or
body can be corrected, giving messages a greater chance to reach recipients.
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>
To submit questions for future issues of the
newsletter, please contact [log in to unmask].
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Refer a Friend |
Do you have a friend or a colleague who you
think would be interested in LISTSERV at Work?
REFER A FRIEND >
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ACOR Wins Top Honor in LISTSERV
Choice Awards
The Association of Cancer Online Resources
(ACOR), an Internet-based public charity that operates the largest assembly
of cancer-related email lists on the Internet, won the Grand Prize for
2004-05, the inaugural year of the LISTSERV Choice Awards.
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PRESS RELEASE
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RECAP OF 2004-05
WINNERS >
L-Soft Announces
2005-06 LISTSERV Choice Awards Program
The inaugural LISTSERV Choice
Awards proved to be a tremendous success. The competition provides the only
industry recognition |
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of all types of email
lists, email marketing campaigns and mailings. Now L-Soft is launching the
second year of the LISTSERV Choice Awards, with streamlined categories and
exciting prizes. All LISTSERV email lists and LISTSERV Maestro email
campaigns and mailings can participate. The categories are designed to
encourage the widest participation possible. All categories are open for
nominations. |
MORE >
PRESS
RELEASE >
NOMINATE
>
LISTSERV
Choice Awards Categories |
LISTSERV Discussion Award Deadline: July
1, 2005
LISTSERV Newsletter Award Deadline: October 1,
2005
LISTSERV Announcement Award Deadline: December 1,
2005
LISTSERV Innovation Award Deadline: February 1, 2006
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Upcoming Events |
L-Soft's Training & Consulting Group
will host the next LISTSERV and LISTSERV Maestro training sessions at the
company's Washington, DC, metropolitan area facilities in the fall of 2005.
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L-Soft is Hiring |
L-Soft's is looking for new talent. If you
would like to work with a dynamic Internet company, check the following list
of currently available positions:
B2B Software Sales Representative
Junior Customer Support Engineer
MORE >
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In the Next Issue |
We wish our readers a great summer. Look for
your next issue of LISTSERV at Work in the fall. And remember to submit your
nominations for this year's LISTSERV Choice Awards competition.
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