> BTW, you mention companys as examples where different list-owners run > lists in different ways. I dare to doubt that, because there will > usually be corporate-identity issues and other policies requiring > consistency. So I see few examples, where "easy templating and > customization" are actually a major issue. What these policies mean in practice is that you have a rulebook from corporate headquarters that tells you what you can and cannot do, with a reference version of all logotypes, official fonts for writing the company name, etc. You can still have a lot of flexibility within this framework, and most companies do customize extensively. Customer communication is usually arranged by brand (Oldsmobile vs. Saab vs. Hummer), by product category, by market segment (consumer, corporate, education, military, medical, etc), by topic (support, promotions, alerts), by region... There are many combinations, and this is why companies have sub-sites on the web, and almost always different web sites for each brand. In addition, LISTSERV is also used to communicate with shareholders, partners, resellers, etc. Companies do not want all these diverse communities to see the same messages. And even in the rare cases where they do, they can always configure the messages identically for every list, for instance by putting it in the SITE template. Eric