LISTSERV at Work - Issue 4, 2006 (American Edition)

Read LISTSERV at Work: http://www.lsoft.com/news/issue4-2006-us.asp

* L-Soft Releases LISTSERV 15.0 *

L-Soft announced on November 20 the release of LISTSERV 15.0. A
milestone version of the company's pioneering email list manager,
LISTSERV 15.0 offers a completely redesigned Web interface, RSS support
and new deliverability and performance features, such as rate limiting
and background DomainKeys processing.

* LISTSERV: Growing Up, Looking Better *

When Eric Thomas invented LISTSERV in 1986, the software was a
utilitarian email-controlled program. Ten years later, in 1996,
LISTSERV added its first Web interface. As LISTSERV has grown in
functionality and usage, it has also become better looking. With the
release of LISTSERV 15.0 last month, L-Soft now considers its Web
interface to be the best and most attractive on the market.

* HTML Newsletters That Work *

Many organizations want to publish their newsletters in HTML, not only
because HTML newsletters look more professional and visually appealing
than plain-text newsletters, but because they provide better
opportunities to track open-up and click-through rates and measure
subscriber interest in articles, special offers and the newsletter in
general. HTML newsletters, however, come with their own unique set of
challenges.

* Tech Tip (LISTSERV): How can I assess my LISTSERV list deliverability
infrastructure? *

Recent increases in the amount of spam on the Internet have resulted in
a tightening of anti-spam countermeasures at most email service
providers. Unfortunately, the collateral damage is that a greater
volume of legitimate email is being caught in those filters. This is
particularly true for senders who haven't taken full advantage of the
simple deliverability-protection methods already available to them.

* Tech Tip (LISTSERV Maestro): How can I associate extra data fields
with an existing LISTSERV list? *

Converting the LISTSERV list into a Maestro-hosted LISTSERV list will
let you define extra data fields. This is a multi-step process that a
data administrator can perform without difficulty. This example
demonstrates how an existing LISTSERV list with 37 subscribers can be
converted into a Maestro-hosted LISTSERV list while retaining its
options and subscription history.

To read these and other articles, go to: 
http://www.lsoft.com/news/issue4-2006-us.asp


You are subscribed to "LISTSERV at Work," L-Soft's quarterly newsletter.
To unsubscribe, please visit: http://www.lsoft.com/news/n-subscribe-us.asp

L-Soft international, Inc.
8100 Corporate Drive, Suite 350
Landover, MD 20785-2231
USA