LISTSERV at Work - Issue 1, 2007 (American Edition) Read LISTSERV at Work: http://www.lsoft.com/news/issue1-2007-us.asp * HTML: Lost in the Mail * The U.S. Department of Defense recently announced that it would no longer accept HTML email. Other organizations may follow suit in the future. Email-borne viruses and trojans can only be propagated using HTML email. Text messages are guaranteed to be safe. On the other hand, HTML is a much richer medium in which to convey your message. Studies show that more email users prefer HTML messages, but those who prefer text messages tend to feel strongly about it. * The Dynamic Social Web: The Role of Email Discussion Lists * The social Web and online collaboration are top among the newest Web trends. Email maintains its position among online applications as a driver of constituent and customer communication and engagement - the very core of the social Web. As an L-Soft customer, you have a powerful online communication platform in LISTSERV. This article offers ideas for creating user participation and connections easily on your Web site, giving you the ability to harness the power and dynamic qualities of the social Web. * LISTSERV Maestro 3.0 Released * L-Soft has released LISTSERV Maestro 3.0, the latest version of its advanced email marketing solution, enabling businesses, organizations and others to target their messages and provide valuable, personalized information to their opt-in recipients through an integrated or external database system. * Take the LISTSERV 15.0 Flash Demo * L-Soft released LISTSERV 15.0, a milestone version of the company's pioneering email list manager, in November 2006. If you still haven't upgraded to 15.0, feel free to check out the new LISTSERV 15.0 Flash Demo and see everything that you can do with LISTSERV 15.0. * Spring Forward with HDMail * L-Soft is completely phasing out the legacy mailing software LSMTP. The company will continue to honor current LSMTP support and maintenance contracts but will not renew support agreements going forward. During the phase-out period, L-Soft is making one-time HDMail upgrade offers that are truly in a class of their own: with savings of up to 50 percent. This one-time offer is only valid until June 30, 2007. * Submit Your Nominations to 2007-08 LISTSERV Choice Awards Program * L-Soft invites you to submit your nominations to the LISTSERV Choice Awards program, originally launched in 2004. The contest encourages all LISTSERV email list enthusiasts to participate in a worldwide recognition program honoring the most successful, beneficial and exemplary use of email list, email campaign and mailing list technology. To read these and other articles, go to: http://www.lsoft.com/news/issue1-2007-us.asp You are subscribed to "LISTSERV at Work," L-Soft's quarterly newsletter. To unsubscribe, please visit: http://www.lsoft.com/news/n-subscribe-us.asp L-Soft international, Inc. 8100 Corporate Drive, Suite 350 Landover, MD 20785-2231 USA