LISTSERV at Work - Issue 4, 2007 (American Edition) Read LISTSERV at Work: http://www.lsoft.com/news/issue4-2007-us.asp * LISTSERV 15.5 Released * L-Soft announced the release of LISTSERV 15.5, featuring support for RSS abstracts and the capability to connect to LDAP servers to authenticate user logins, insert LDAP attributes in mail-merge distributions and implement dynamic queries. * Double Opt-In As a Power Practice * As email marketing matures, and quality triumphs over quantity, it is time to refocus on the permission and double opt-in processes. Most legitimate email marketers place permission among the top best practices. Double opt-in, or double- confirmed opt-in, is the gold standard. When these processes are implemented, everyone wins. * Transfer Builds Bridges Between Business World and School Life * Have you visited a school lately? What real-world information and advice would you share with students who will soon be entering the working world? L-Soft reaches out to young people through its relationship with Transfer, a Swedish non-profit organization founded with the mission to transfer knowledge from the business world to schools. * Update on LISTSERV Choice Awards * A big "thank you" to everyone who submitted a nomination to this year's LISTSERV Choice Awards. We had active participation with great diversity among the nominees. To read these and other articles, go to: http://www.lsoft.com/news/issue4-2007-us.asp You are subscribed to "LISTSERV at Work," L-Soft's quarterly newsletter. To unsubscribe, please visit: http://www.lsoft.com/news/n-subscribe-us.asp L-Soft international, Inc. 8100 Corporate Drive, Suite 350 Landover, MD 20785-2231 USA