To read the complete newsletter in a browser, visit:
http://www.lsoft.com/news/issue4-2009-us.asp

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LISTSERV at Work - Issue 4, 2009

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In this Issue:

* L-Soft Releases LISTSERV 16.0
* ICORS Case Study
* LISTSERV Choice Awards 2009-10
* A Musical Surprise from L-Soft
* Exclusive LISTSERV Tote Bags
* Tech Tip: LISTSERV
* Tech Tip: LISTSERV Maestro

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*** L-Soft Releases LISTSERV 16.0 ***

On December 10, 2009, L-Soft announced the release of LISTSERV 16.0,
featuring a newsletter template system, complete with a gallery of
pre-designed HTML templates for both newsletters and administrative
messages, and of course an HTML editor. LISTSERV 16.0 also introduces
UTF-8 support, message scheduling, content analysis, CSV reports, and
RSS abstract previews. A new feature that is extremely popular among
discussion list owners is the improved non-MIME digest format. Finally,
LISTSERV now supports Solaris x64 and Windows x64.

If you are among the first to upgrade to LISTSERV 16.0, you can reserve
a free first mover T-shirt.

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*** LISTSERV Choice Awards: ICORS Case Study ***

More than 90,000 people the world over who face illness, disability,
family issues and other challenges are getting the message, literally,
that they are not alone thanks to LISTSERV email lists run by ICORS. In
honor of ICORS' life-changing use of email lists to help people in
need, L-Soft awarded ICORS the grand prize in its annual LISTSERV
Choice Awards competition. Read more about how ICORS puts life-changing
information and support into people's hands in this case study.

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*** LISTSERV Choice Awards 2009-10 Open for Nominations ***

Nominations are now open for the 2009-10 LISTSERV Choice Awards. The
LISTSERV Choice Awards is a worldwide recognition program for email
list communication excellence. Now in its fifth year, the LISTSERV
Choice Awards honor the most successful, beneficial and exemplary usage
of email lists. All types of lists are eligible to participate,
including newsletters, discussion lists, announcement lists and email
marketing campaigns, provided that LISTSERV or LISTSERV Maestro
technology is used.

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*** Exclusive LISTSERV Tote Bags Available ***

The LISTSERV community voted for their favorite tote bag designs. Now,
to receive your own exclusive LISTSERV tote bag, all you need to do is
to tell us - in at least 15 words - why you like LISTSERV.

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*** Tech Tip: LISTSERV ***

Q: What is 'backscatter' and why should I worry about it as a LISTSERV
Site Administrator?

Answer by Ben Parker
Chief Corporate Consultant, L-Soft

Backscatter email (also known as outscatter, misdirected bounces,
blowback or collateral spam) is a side-effect of email spam, viruses
and worms, where a LISTSERV server receives spam and bogus command
emails and sends acknowledgement or rejection messages to an innocent
party's email address. This occurs because the From: address in the
original message to LISTSERV is forged to contain the email address of
the victim. Since these messages coming back from LISTSERV were not
solicited by the recipients, are substantially similar to each other,
and are delivered in bulk quantities, they may be treated as
unsolicited bulk email or spam. As such, LISTSERV systems that generate
email backscatter can end up being blacklisted, which negatively
affects your server's email reputation and reduces your deliverability
of (wanted) list email.

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*** Tech Tip: LISTSERV Maestro ***

Q: How Can I Reduce the Number of Completed Jobs Stored in LISTSERV
Maestro?

Answer by Liam Kelly
Senior Consulting Analyst, L-Soft

For sites that use LISTSERV Maestro heavily, the list of completed jobs
in Maestro can grow to the point where the system database becomes
undesirably large and the user interface functions begin to slow down.
This usually means that it's time to do some archiving of old jobs and
to set up auto-archiving to prevent such database bloat in the future.

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*** About LISTSERV at Work ***

LISTSERV at Work is L-Soft's customer newsletter. Published quarterly,
LISTSERV at Work keeps customers and the L-Soft community up-to-date
with the company's latest developments. Each newsletter contains the
latest LISTSERV product and industry news, as well as opinions,
guidelines and tech tips.

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*** Contact L-Soft ***

L-Soft international, Inc.
8100 Corporate Drive, Suite 350
Landover, MD 20785-2231
USA

Phone: 1-800-399-5449/1-301-731-0440
Email: [log in to unmask]
Web: http://www.lsoft.com

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*** Subscription Details ***

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© L-Soft 2009. All Rights Reserved.

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