To read the complete newsletter in a browser, visit: http://www.lsoft.com/news/issue1-2009-us.asp ######################################################################## LISTSERV at Work - Issue 1, 2009 ######################################################################## In this Issue: * LISTSERV 16.0 Beta Testing to Begin * L-Soft Debuts LISTSERV Maestro 4.0 * Email List Guru: Pure Pop! People * LISTSERV Choice Awards Update * Tech Tip: LISTSERV * Tech Tip: LISTSERV Maestro ######################################################################## *** LISTSERV 16.0 Beta Testing to Begin *** By L-Soft Staff L-Soft is ready to start LISTSERV 16.0 beta testing. The highlights of LISTSERV 16.0 include a brand new newsletter template management system, which allows customers to send HTML newsletters without expert-level HTML skills. Newsletters can be created by simply clicking on placeholders and filling in the content. Additional new features include an integrated HTML editor, message draft capabilities, new testing and content analysis features as well as UTF-8 support, which facilitates lists and sites that operate in non-English languages and rely on charsets other than ISO-8859-1. Customers who are interested in beta testing, please contact: [log in to unmask] Read More: http://www.lsoft.com/news/issue1-2009-us.asp ######################################################################## *** L-Soft Announces Release of LISTSERV Maestro 4.0 *** By L-Soft Staff L-Soft announced the release of LISTSERV Maestro 4.0, bolstering email marketers' and communicators' efforts to build trust and raise conversions through the strongest permission-based email targeting and data gathering technology on the market. New features include a new tracking permission system, action tracking, demographic reporting, improved system metrics and support for external event triggers. Read More: http://www.lsoft.com/news/issue1-2009-us.asp ######################################################################## *** Ask the Email List Guru: Pure Pop! People *** Q. What are the most important priorities for email list communication in 2009? Answer by The Email List Guru Thank you for this timely and important question. While not even the Email List Guru can predict all that will emerge and evolve in the coming year - especially in the challenging economic and email environment we face - I can offer some recommendations on priorities that make sense and can help ground and center the efforts of hard-working email list communicators. The priorities need to be rooted in three words - of wisdom, if you will: * Pure * Pop! * People Yes, it's a curious combination of words but is not, in fact, a random word association. All of these terms are interconnected, so allow me to explain this in parts, yet as a whole concept. Read More: http://www.lsoft.com/news/issue1-2009-us.asp ######################################################################## *** LISTSERV Choice Awards Update *** By L-Soft Staff Less than a month remains in the 2008-09 LISTSERV Choice Awards, and the levels of participation and enthusiasm have been strong. There is an outstanding and diverse group of 10 nominated lists. L-Soft thanks everyone who has submitted nominations and votes to date. At press time, the three lists with the highest vote totals, in alphabetical order, are ICORS, IWMF-TALK and WORLDWIDEWORDS. Read More: http://www.lsoft.com/news/issue1-2009-us.asp ######################################################################## *** Tech Tip: LISTSERV *** Q: How can I keep statistics and do reporting on my LISTSERV list usage? Answer by Liam Kelly Senior Consulting Analyst, L-Soft List owners commonly would like details on how their list usage has changed over time. Do I have more subscribers than last year, or fewer? When was the last posting for my list? What is my busiest month for list traffic? Did the flame war on my discussion list last month cause people to unsubscribe? Did adding a link on my main web page cause an increase in new subscribers? Did new spam blocking result in mass auto-deletions over the last six months? LISTSERV's change-log feature is designed to answer exactly these sorts of questions. Read More: http://www.lsoft.com/news/issue1-2009-us.asp ######################################################################## *** Tech Tip: LISTSERV Maestro *** Q: How can I implement multiple independent groups of user accounts with one central group for send authorizations? Answer by Ben Parker Chief Corporate Consultant, L-Soft The desire is to implement multiple groups of user accounts in LISTSERV Maestro so that each group represents a natural business unit or section of the university campus community. Each group is on its own to create new jobs, use templates, create drop-ins, define target groups, etc. However, default team collaboration policies and final send authorization for all user groups will rest with a central controlling group. For this example, we will use the College of Business Administration (CBA) as the business unit work group, and the Public Relations office of the marketing group as the central controlling unit. Read More: http://www.lsoft.com/news/issue1-2009-us.asp ######################################################################## *** About LISTSERV at Work *** LISTSERV at Work is L-Soft's customer newsletter. Published quarterly, LISTSERV at Work keeps customers and the L-Soft community up-to-date with the company's latest developments. Each newsletter contains the latest LISTSERV product and industry news, as well as opinions, guidelines and tech tips. ######################################################################## *** Contact L-Soft *** L-Soft international, Inc. 8100 Corporate Drive, Suite 350 Landover, MD 20785-2231 USA Phone: 1-800-399-5449 / 1-301-731-0440 Email: [log in to unmask] Web: http://www.lsoft.com ######################################################################## *** Subscription Details *** You are subscribed to "LISTSERV at Work," L-Soft's quarterly newsletter. To unsubscribe, please visit: http://www.lsoft.com/news/n-subscribe-us.asp ######################################################################## © L-Soft 2009. All Rights Reserved. ########################################################################