To read the complete newsletter in a browser, visit:
http://www.lsoft.com/news/issue4-2011.asp

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LISTSERV at Work - Issue 4, 2011

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Highlights of This Issue:

* Important: L-Soft Urges LISTSERV 16.0-2011a Level-Set Upgrade for All Customers
* Pre-Release Version of LISTSERV Maestro 5.0 Now Availables
* L-Soft Launches New YouTube Series, ET on IT
* Got Lots of Subscribers and Lists? Try LISTSERV HPO For Free
* LISTSERV and LISTSERV Maestro Tech Tips

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*** Important: L-Soft Urges LISTSERV 16.0-2011a Level-Set Upgrade for All Customers ***
* Upgrade Is Critical to Maintain Anti-Virus Protection Beyond 2011 *

The LISTSERV 16.0-2011a level set is now available and contains all known fixes, patches and between-release enhancements up to November 8, 2011. L-Soft recommends that all sites running earlier versions of LISTSERV upgrade to this level set.

LISTSERV Classic and LISTSERV HPO sites running F-Secure Anti-Virus or F-Secure Linux Security should also be aware that all versions of the F-Secure anti-virus product older than version 9 will be completely unsupported by F-Secure by the end of 2011. L-Soft therefore strongly recommends that all sites upgrade to LISTSERV 16.0-2011a and install the latest version of FSAV to ensure uninterrupted protection against viruses and other malware.

Upgrading is free for customers with valid maintenance and support. A valid LISTSERV 16.0 License Activation Key (LAK) is needed before upgrading. If you do not have a LISTSERV 16.0 product LAK, please contact: [log in to unmask] If you have any technical questions regarding your LISTSERV license and virus protection, contact: [log in to unmask] L-Soft also offers remote installation and upgrading services.

WHAT'S NEW IN LISTSERV 16.0-2011A: http://www.lsoft.com/news/listserv160-2011a-issue4-2011.asp
DOWNLOAD LISTSERV 16.0-2011A: http://www.lsoft.com/download/download.asp

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*** Pre-Release Version of LISTSERV Maestro 5.0 Now Availables ***
* Highlights Include Social Media Sharing, Improved Web Interface *

LISTSERV Maestro 5.0, the new version of L-Soft's email marketing software, will be officially released soon. The highlights include flexible social media sharing, publishing and tracking features and an improved web interface with more intuitive tracking and demographic reports. The new "Basic Mode" account type greatly reduces the learning curve for simpler recipient list set-ups. As a special opportunity for LISTSERV at Work subscribers, customers who want to install and try out the stable pre-release version before the official release can do so at any time.

WHAT'S NEW IN LISTSERV MAESTRO 5.0: http://www.lsoft.com/manuals/maestro/beta/LISTSERVMaestro5.0_WhatsNew.pdf
DOWNLOAD LISTSERV MAESTRO 5.0: http://www.lsoft.com/download/maestrobeta.asp

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*** L-Soft Launches New YouTube Series, ET on IT ***
* Debut Video Features Eric Thomas Discussing Cloud Computing *

Want to hear some no-hype insights from the guy who wrote LISTSERV? LISTSERV Inventor and L-Soft Founder and CEO's new video series brings them to you on YouTube, beginning with a video on the topic of cloud computing. We invite you to watch this brand new video and share your comments and suggestions for future topics on YouTube.

WATCH VIDEO: http://youtu.be/l5caGqoVoLo

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*** Got Lots of Subscribers and Lists? Try LISTSERV HPO For Free ***

As with race cars, when it comes to IT, speed and handling count. You can experience the unmatched power, scalability and speed of LISTSERV HPO for free, with no obligation, for one month. If you are already running LISTSERV 16.0, simply contact us to obtain a LISTSERV HPO License Activation Key (LAK). Powering up doesn't get much easier than that.

READ MORE: http://www.lsoft.com/products/listserv_hpo.asp
GET PRODUCT SHEET: http://www.lsoft.com/resources/pdf/listserv-hpo.pdf

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*** Tech Tip: LISTSERV ***

Q: How can I prevent encoding artifacts from showing up in my plain text digests?

Answer by Ben Parker
Chief Corporate Consultant, L-Soft

Back in the mists of time when people were using dial-up to connect to the Internet, it made sense to be able to get a single digest email that collected all the separate email messages from the current day. However, over time, as the sophistication of email has increased - first adding attachments, then foreign languages, then HTML email and email from your phone, plain old "plain text" email has become not-so-plain anymore. This has caused some complaints from digest users as they struggle to read around the artifacts that these email add-ons make to messages that become visible in the digest.

READ MORE: http://www.lsoft.com/news/techtipLSV-issue4-2011.asp

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*** Tech Tip: LISTSERV Maestro ***

Q: How can I prevent addresses previously unsubscribed from LISTSERV Maestro lists from being re-added?

Answer by Liam Kelly
Senior Consulting Analyst, L-Soft

When it comes to maintaining good relationships with email list subscribers, the importance of respecting list signoff requests cannot be overstated. While this can be easy for lists stored exclusively in LISTSERV or LISTSERV Maestro, it can become a challenge when subscriber data for a LISTSERV Maestro hosted list comes from one or more outside sources. For example, we may use a Hosted Recipient List to send a monthly newsletter, and we may have subscribers unsubscribe from that newsletter over the course of the month. If we run a monthly importer from an external database that populates the Hosted Recipient List with email addresses, we probably don't want to re-subscribe those addresses that had left the list. The list protection feature of LISTSERV Maestro 5.0 (currently in public beta) addresses just this situation.

READ MORE: http://www.lsoft.com/news/techtipMAE-issue4-2011.asp

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*** About LISTSERV at Work ***

LISTSERV at Work is L-Soft's customer newsletter. Published quarterly, LISTSERV at Work keeps customers and the L-Soft community up-to-date with the company's latest developments. Each newsletter contains the latest LISTSERV product and industry news, as well as opinions, guidelines and tech tips.

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*** Contact L-Soft ***

L-Soft international, Inc.
8100 Corporate Drive, Suite 350
Landover, MD 20785-2231
USA

L-Soft Sweden AB
Rosenlundsgatan 52, 2tr
118 63 Stockholm
Sweden

Phone: 1-800-399-5449 / +46 (0)8-50709900
Email: [log in to unmask]
Web: http://www.lsoft.com

L-Soft's Opt-In Center: http://www.lsoft.com/contact/optin.asp
EmailBits MicroBlog: http://www.lsoft.com/emailbits
LISTSERV on Facebook: http://www.facebook.com/LISTSERV
L-Soft on Twitter: http://twitter.com/#!/LSoftLISTSERV
L-Soft's YouTube Channel: http://www.youtube.com/LSoftLISTSERV

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*** Subscription Details ***

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© L-Soft 2011. All Rights Reserved.

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