The permission and trust of your email subscribers is the "Love Potion Number 9" of email marketing. This not-so-secret formula is your key to building relationships and results – and who doesn't love that?
So what's the recipe? As with any successful relationship, our subscribers need and deserve that we, as senders, respect, protect and engage them with every message.
So make every email you send a virtual Cupid's arrow – a tailored message based on subscriber data and email best practices – that resonates in a positive way with each person who has given permission to receive it from you. In turn, your subscribers' esteem for and desire to engage with your content and your organization will grow.
L-Soft may not have solved the great mystery of love, but we have created a code of email marketing based on keeping relationships the top priority through best practices – permission, trust and relevance – every day, every message.
View the Code of Email Marketing:
http://www.lsoft.com/resources/emailmarketingcode.asp
Happy Valentine's Day! And remember, candy hearts may be just for today, but subscriber relationships are always the heart of opt-in email marketing and communication.