To read the complete newsletter in a browser, visit: http://community.emailogy.com/trk/click?ref=zs9pllpnm_1-1f8bx2cf4x026& ######################################################################## LISTSERV at Work - Issue 2, 2015 ######################################################################## Table of Contents: * Five Ways to Improve Your Response Rates * LISTSERV: The Original Social Media * LISTSERV Tech Tip: Using a Web Services API * LISTSERV Maestro Tech Tip: Team Collaboration ######################################################################## *** Five Ways to Improve Your Response Rates *** By Jani Kumpula and Susan Brown Faghani L-Soft Email marketers often wonder about benchmarks and how their open-up and click-through rates compare with others. While it may sound appealing to be able to do a quick numerical comparison to assess the success of a campaign, this is usually not the most worthwhile exercise because average response rates vary so widely across different industries, businesses and types of campaigns. Instead, the more important focus should be on following a few key best practices to consistently improve the response rates for your particular situation and unique audience. Here are five quick tips to help you do just that. READ MORE: http://community.emailogy.com/trk/click?ref=zs9pllpnm_1-1f8bx2cf5x026& ######################################################################## *** LISTSERV: The Original Social Media *** By Theresa Sintetos Social Media Specialist, L-Soft Top Gun was in theaters. Prince's "Kiss" was on the radio. Alf was on television. It was 1986. The Internet was in its infancy. The World Wide Web would not be invented for another three years, but the original social media had already emerged in LISTSERV. READ MORE: http://community.emailogy.com/trk/click?ref=zs9pllpnm_1-1f8bx2cf6x026& ######################################################################## *** Tech Tip: LISTSERV *** Q: How can I configure LISTSERV to retrieve list subscribers from a web services API? Answer by Liam Kelly Senior Consulting Analyst, L-Soft In a previous tech tip, we looked at how to connect LISTSERV to an existing database containing recipient email addresses. Both of the methods described in that tech tip rely on LISTSERV making a connection directly to the DBMS. Now, we'll look at how to configure LISTSERV to retrieve subscribers from a web services API using standard tool sets like SOAP and XML. READ MORE: http://community.emailogy.com/trk/click?ref=zs9pllpnm_1-1f8bx2cf7x026& ######################################################################## *** Tech Tip: LISTSERV Maestro *** Q: How do I best use the team collaboration feature in LISTSERV Maestro? Answer by Ben Parker Chief Corporate Consultant, L-Soft The team collaboration feature in LISTSERV Maestro provides an excellent way to share the work on mailings among a group of users, such as members of a department and so on. However, this feature can also have a few unexpected aspects. Let's take a look at a few scenarios and how to take advantage of team collaboration defaults to make group management more smooth. READ MORE: http://community.emailogy.com/trk/click?ref=zs9pllpnm_1-1f8bx2cf8x026& ######################################################################## *** Opt-In - Like - Follow - Subscribe *** Be sure you don't miss a beat with the latest L-Soft and LISTSERV news. Take your pick of ways to keep current. L-Soft's Opt-In Center: http://www.lsoft.com/contact/optin.asp EmailBits MicroBlog: http://www.lsoft.com/emailbits LISTSERV on Facebook: http://www.facebook.com/LISTSERV L-Soft on Twitter: http://twitter.com/LSoftLISTSERV L-Soft's YouTube Channel: http://www.youtube.com/LSoftLISTSERV L-Soft on LinkedIn: http://www.linkedin.com/company/l-soft ######################################################################## *** Contact L-Soft *** L-Soft international, Inc. 7550 Wisconsin Avenue, Suite 400 Bethesda, MD 20814 USA L-Soft Sweden AB Rosenlundsgatan 52, 2tr 118 63 Stockholm Sweden Phone: 1-800-399-5449 / +46 (0)8-50709900 Email: [log in to unmask] Web: http://www.lsoft.com ######################################################################## *** Subscription Details *** You are subscribed to "LISTSERV at Work," L-Soft's quarterly newsletter. To unsubscribe, please visit: http://community.emailogy.com/list/unsubscribe.html?lui=fe03n4zc&mContainer=71&mOwner=G312p362z2t382x322v&address=LISTSERV-AT-WORK%40COMMUNITY.EMAILOGY.COM&val=hw48vgpi ######################################################################## (C) L-Soft 2015. All Rights Reserved. ########################################################################