To read the complete newsletter in a browser, visit: http://community.emailogy.com/trk/click?ref=zs9pllpnm_1-1f7ax2cddx027& ######################################################################## LISTSERV at Work - Issue 1, 2015 ######################################################################## Table of Contents: * Making the Most Out of A/B-Split Testing * Interview with L-Soft's Chief Corporate Consultant * LISTSERV Tech Tip: URL Simplification * LISTSERV Maestro Tech Tip: Social Media Sharing * L-Soft is Hiring: New Positions at Bethesda Office ######################################################################## *** Making the Most Out of A/B-Split Testing *** By Jani Kumpula Senior Webmaster/User Interface Designer, L-Soft One of the more powerful tools that we, as email marketers, have in our arsenals is A/B-split testing. The concept is quite simple and means that you send two or more different versions of a mailing to random splits of your subscribers and compare the response rates to see which version performs better. You can then use these insights to optimize future messages and campaigns. However, to actually obtain meaningful data from A/B-split testing isn't quite as straightforward and requires a little more thought and planning. Here are five simple tips that will help you spend your time more wisely and make the most out of your A/B-split testing. READ MORE: http://community.emailogy.com/trk/click?ref=zs9pllpnm_1-1f7ax2cdex027& ######################################################################## *** Views from the Frontlines: Interview with Ben Parker, L-Soft's Chief Corporate Consultant *** By L-Soft Staff This article is the first in a series spotlighting insights and helpful information in a question-and-answer format from L-Soft's experts. Enjoy hearing about Ben Parker's remarkable 23 years of experience with LISTSERV software, and 18 years of helping customers as a member of L-Soft's staff. READ MORE: http://community.emailogy.com/trk/click?ref=zs9pllpnm_1-1f7ax2cdfx027& ######################################################################## *** Tech Tip: LISTSERV *** Q: How can I simplify the URL for the LISTSERV web interface? Answer by Ben Parker Chief Corporate Consultant, L-Soft Sometimes, customers write to technical support saying that their users can't remember long, complicated URLs and asking how to set up their installation so that the base domain name, for example listserv.example.com, goes directly to their LISTSERV web interface. This is a simple question with a relatively simple answer. In this tech tip, we'll go over two methods of creating a simple entry point to the web interface. READ MORE: http://community.emailogy.com/trk/click?ref=zs9pllpnm_1-1f7ax2ce0x027& ######################################################################## *** Tech Tip: LISTSERV Maestro *** Q: How do I use the social media publishing and sharing features? Answer by Robert Graf-Waczenski Senior Applications Programmer, L-Soft When sending email marketing campaigns to subscribers, you can automatically publish your messages on social media platforms like Twitter and Facebook at the time of delivery. You can also embed social media sharing icons in your email that enable your subscribers to share your messages with their own followers. In this tech tip, we'll take a look at how to use this social media sharing feature and reporting capabilities. READ MORE: http://community.emailogy.com/trk/click?ref=zs9pllpnm_1-1f7ax2ce1x027& ######################################################################## *** L-Soft is Hiring: New Positions Open at Bethesda Office *** Are you tired of working in a gloomy cubicle and spending half of your day in meetings or filling out forms? Come work for us. We are constantly looking for new talent. If you would like to work with a dynamic Internet company in a cubicle-free workplace, make sure to check out the following list of currently available positions. We provide excellent benefits and a progressive, high-energy work environment in the heart of Bethesda, Maryland. READ MORE; http://community.emailogy.com/trk/click?ref=zs9pllpnm_1-1f7ax2ce2x027& ######################################################################## *** Opt-In - Like - Follow - Subscribe *** Be sure you don't miss a beat with the latest L-Soft and LISTSERV news. Take your pick of ways to keep current. L-Soft's Opt-In Center: http://www.lsoft.com/contact/optin.asp EmailBits MicroBlog: http://www.lsoft.com/emailbits LISTSERV on Facebook: http://www.facebook.com/LISTSERV L-Soft on Twitter: http://twitter.com/#!/LSoftLISTSERV L-Soft's YouTube Channel: http://www.youtube.com/LSoftLISTSERV L-Soft on LinkedIn: http://www.linkedin.com/company/l-soft ######################################################################## *** Contact L-Soft *** L-Soft international, Inc. 7550 Wisconsin Avenue, Suite 400 Bethesda, MD 20814 USA L-Soft Sweden AB Rosenlundsgatan 52, 2tr 118 63 Stockholm Sweden Phone: 1-800-399-5449 / +46 (0)8-50709900 Email: [log in to unmask] Web: http://www.lsoft.com ######################################################################## *** Subscription Details *** You are subscribed to "LISTSERV at Work," L-Soft's quarterly newsletter. To unsubscribe, please visit: http://community.emailogy.com/list/unsubscribe.html?lui=fe03n4zc&mContainer=71&mOwner=G312p362z2t382x322v&address=LISTSERV-AT-WORK%40COMMUNITY.EMAILOGY.COM&val=hw48vgpi ######################################################################## (C) L-Soft 2015. All Rights Reserved. ########################################################################