Compliance with consent, authentication and data privacy requirements including the EU GDPR, for which enforcement begins May 25th, 2018, is now in major focus for digital marketers and communicators.
Confirmed permission from recipients is fundamental, so keep these three keywords as top priorities:
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Explicit: Ask your subscribers to actively give their consent, and don't do the work for them
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Specific: State the purpose of the email list clearly, and deliver what you promise
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Confirmed: Ensure your subscribers reconfirm that they initiated the subscription request to receive your messages in the future (confirmed opt-in/double opt-in)
Watch one-minute video on key email best practices:
https://www.youtube.com/watch?v=vqD9mmqueGU
Learn more about new consent, data privacy and authentication requirements:
http://www.lsoft.com/news/regandleg-issue1-2018.asp
Read article on permission email::
http://www.lsoft.com/news/permission-issue5-2017.asp
Thank you for being an EmailRules subscriber and Happy Emailing!