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Are you curious about or currently using email marketing communications to engage your customers and boost your results? Your subscribers' profile data is key to defining and creating target groups, which in turn help you reach customers with highly relevant messages that they're more likely to act on.
It's easy to think that once target groups are defined, that's that and it makes sense to just keep sending content to each group based on the parameters you've established, such as recent purchases, location or specific website activity. But did you know that you can create flexible target groups for which you can change the criteria on the fly for each mailing, to more closely connect with your customers?
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