Available Soon: New Email Templates, Flexible Tracking and Mail Privacy Options + More To read the complete newsletter in a browser, visit: https://maestro.lsoft.com/list/ov8ia944/210915BJ/6wz3z8el7uzh.vib?a2=2kjzikyi&a1=LISTSERV-AT-WORK%40COMMUNITY.EMAILOGY.COM&a0=684 #################################################################### LISTSERV at Work - Issue 4, 2021 #################################################################### Introducing New Email Templates and More Flexible Analytics Be among the first to get a preview of L-Soft's improved email communication and analytics platform. The highlights of the new LISTSERV Maestro 10.0 release, coming soon, include: * New email template library and improved content editor * Support for web fonts and hosted attachments * Mobile tracking and multidimensional analytics * Flexible privacy and data protection options * Improved list management and API to add subscribers GET THE BENEFITS OF MAESTRO https://maestro.lsoft.com/trk/click?ref=znwrbbrs9_6-2ccd7x22db60x0684& #################################################################### Email Tracking: How to Do It Right These Days By Susan Brown Faghani Manager, Marketing and Sales Communication, L-Soft As the EU GDPR became a "threenager" in May, email marketers and communicators around the globe continue to grapple with its requirements. It all boils down to this: If you're sending email campaigns and tracking the results, you are processing the personal data of your subscribers and need to use personal tracking with subscriber consent to be fully compliant with the GDPR. READ MORE: https://maestro.lsoft.com/trk/click?ref=znwrbbrs9_6-2ccd7x22db61x0684& #################################################################### How Will Apple's New Mail Privacy Protection Impact Email Marketers? By Kathleen Pelosi Manager, Business Communications Apple's announcement of the upcoming iOS 15 caught many email marketers by surprise with its introduction of a feature called "Mail Privacy Protection," or MPP, which will give users more data privacy as they interact with their email. But for email marketers who rely on specific email tracking metrics to shape their campaigns, MPP will likely necessitate a new approach to measure the true success of their email campaigns. LEARN MORE: https://maestro.lsoft.com/trk/click?ref=znwrbbrs9_6-2ccd7x22db62x0684& #################################################################### New Video Tutorial Playlist: Tracking, Reporting and Analytics By L-Soft Staff Want solid metrics on how your subscribers are interacting with your mailings? LISTSERV Maestro email marketing and analytics technology helps you guide your communications and grow your subscriber base. Explore how you can benefit from in-depth reporting and analytics with these new video tutorials. VIEW TUTORIALS: https://maestro.lsoft.com/trk/click?ref=znwrbbrs9_6-2ccd7x22db63x0684& #################################################################### LISTSERV Tech Tip Q: Why do I see strange addresses in the Daily Error Monitoring Report? By Michael Shannon Software Support Engineer, L-Soft One of the most useful features of LISTSERV is the ability to handle bounces and automatically take action on subscribed addresses that generate errors. LISTSERV will also send the list owner a Daily Error Monitoring Report, which lists all the addresses that bounced and what action was taken. Sometimes, however, you'll see addresses in the DEMR that aren't subscribed to your list. Why do these appear? What can be done about them? LEARN MORE: https://maestro.lsoft.com/trk/click?ref=znwrbbrs9_6-2ccd7x22db64x0684& #################################################################### LISTSERV Maestro Tech Tip Q: How can I provide subscription incentives for my subscribers? By Robert Graf-Waczenski Senior Applications Programmer, L-Soft Subscription incentives are commonly used to promote email lists and to attract new subscribers. By offering people a tangible benefit for subscribing to your email list, for example exclusive gifts or downloads that are not available to non-subscribers, you can make your list more attractive to your target audience. This tech tip shows an example of how you can provide incentives for your subscribers using the built-in welcome message. LEARN MORE: https://maestro.lsoft.com/trk/click?ref=znwrbbrs9_6-2ccd7x22db65x0684& #################################################################### Finding Knowledge, Support and Community in the Face of a Rare Cancer By L-Soft Staff There's no doubt about it, email can have a profound impact on our lives. See insights into how LISTSERV groups connect more than 4,000 subscribers, forming an online community to share information and support about Gastrointestinal Stromal Tumor. SEE FULL STORY: https://maestro.lsoft.com/trk/click?ref=znwrbbrs9_6-2ccd7x22db66x0684& #################################################################### Let's Stay Connected L-Soft international, Inc. 7550 Wisconsin Avenue, Suite 400 Bethesda, MD 20814 USA 1-800-399-5449 L-Soft Sweden AB Fatbursgatan 15 118 28 Stockholm Sweden +46 (0)8-50709900 L-Soft's Opt-In Center: https://www.lsoft.com/contact/optin.asp LISTSERV on Facebook: https://www.facebook.com/listserv L-Soft on Twitter: https://twitter.com/LSoftLISTSERV L-Soft's YouTube Channel: https://www.youtube.com/user/LSoftLISTSERV L-Soft on LinkedIn: https://www.linkedin.com/company/l-soft L-Soft on Instagram: https://www.instagram.com/lsoftlistserv Thank you for subscribing to L-Soft's newsletter. You can find previous issues in the LISTSERV at Work archives: https://www.lsoft.com/news/archives.asp Got an email story or feedback to share? Get in Touch: [log in to unmask] #################################################################### Subscription Details You are subscribed to "LISTSERV at Work," L-Soft's newsletter. To unsubscribe, please visit: https://maestro.lsoft.com/list/leave.html?lui=ov8ia944&mContainer=277&mOwner=G1d1f1g&mListId=HL%23719&address=LISTSERV-AT-WORK%40COMMUNITY.EMAILOGY.COM&val=2kjzikyi&d=210915BJ%2C684%2C2 #################################################################### (C) L-Soft 2021. All Rights Reserved. ####################################################################