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Remember the September introduction of Apple's Mail Privacy Protection (MPP), which generated much buzz and sent many email marketers into panic mode about its impact on open-up tracking? What happens if we take a meditative moment to breathe through the hype and fear – and, instead, forge onward with the best practices and tools to get rich tracking data while respecting your subscribers?
Think of it as the "Big Three" mantra for post-MPP email marketing and communications:
- Keep on tracking – the right way – with anonymous tracking or personal tracking with consent
- Set an intention to follow all data privacy and protection regulations using built-in best practices
- Visualize your subscribers as the real people they are and go beyond to build their trust
You can do all of this – making the most of your communications and meeting the moment in the privacy era – with the newly launched LISTSERV Maestro 10.0 email marketing and analytics software.
Check out these benefits:
- Ensure Compliance, Honor Subscriber Preferences
- Take Your Message Design Up a Notch
- Save Time with File Sharing + Hosted Attachments
- Send Smartly + Compare Recipient Activities on Mobile vs Other Devices
- Make Subscriber Management Easier with API + Improved List Management
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