New Email Marketing and Outreach Course Launched To read the complete newsletter in a browser, visit: https://maestro.lsoft.com/list/231025P_0/39agznfxzczz.vib?&a3=144&a4=LISTSERV-AT-WORK%40COMMUNITY.EMAILOGY.COM&a2=LISTSERV-AT-WORK%40COMMUNITY.EMAILOGY.COM&a9=HTML&a6=L-Soft&a8=United+States&a7=North+America&a0=958&a11=.com&a1=8eerfbb4&a10=community.emailogy.com&a12=&a5=Subscriber&a13=5272601&a14=879ba6fc541892c30e17ce51ecd703cda49ba9d11a1a5cfb893157cdab9e1657&ssq=5272601 #################################################################### LISTSERV at Work - Issue 5, 2023 #################################################################### Build Your Email Communication Skills: Join a Free Course By L-Soft Staff Your communications are important and so are your email skills. We're here to help with a new online course. This self-paced, 8-week course is free and open to anyone who would like to build knowledge and learn how to create all types of email marketing and outreach campaigns with the LISTSERV Maestro platform. Each week, you'll receive a short email with links to a group of video tutorials, each focusing on key email communication tasks and topics. You'll learn how to: * Manage subscriber lists, profile fields and target groups * Work with email content, templates and landing pages * Measure, analyze and optimize email performance * Work with A/B-split testing, automation and drip campaigns * And much more ... JOIN COURSE: https://maestro.lsoft.com/trk/click?ref=znwrbbrs9_6-3175c_0x241dfex0958 #################################################################### Alphabet Soup: Stay Compliant with SPF, DKIM and DMARC By L-Soft Staff People who administer email lists and send email marketing and outreach campaigns need to be up-to-date on all privacy, security, authentication and other important best practices. That said, from time to time, different ESPs implement new policies that may require action, in this case Gmail and Yahoo, so be well prepared before 2024 when the new requirements go into effect. LEARN MORE: https://maestro.lsoft.com/trk/click?ref=znwrbbrs9_6-3175c_0x241dffx0958 #################################################################### LISTSERV Tech Tip Q: How can I modify the duration of LISTSERV login cookies? By Jacob Haller Senior Support Engineer, L-Soft By default, when a user logs in to the LISTSERV web interface, the web browser stores a login cookie. As long as the cookie is present, the web interface does not require the user to log in again. However, some LISTSERV sites may require login cookies to expire after a specific amount of time. This tip shows how you can modify the expiration time on a per-user or sitewide basis. LEARN MORE: https://maestro.lsoft.com/trk/click?ref=znwrbbrs9_6-3175c_0x241e23x0958 #################################################################### LISTSERV Maestro Tech Tip Q: How can I create landing pages for my email campaigns? By Johannes Hubert Senior Applications Programmer, L-Soft Landing pages are a well established concept often used in newsletters, email marketing and outreach campaigns. They are designed to guide the user into taking specific actions or to provide additional information that can't fit in the email itself. This tech tip shows how to set up landing pages, including the benefits of using the integrated landing page feature in LISTSERV Maestro. LEARN MORE: https://maestro.lsoft.com/trk/click?ref=znwrbbrs9_6-3175c_0x241e24x0958 #################################################################### Let's Stay Connected L-Soft international, Inc. 7550 Wisconsin Avenue, Suite 400 Bethesda, MD 20814 USA 1-800-399-5449 L-Soft Sweden AB Fatburs Brunnsgata 5 118 28 Stockholm Sweden +46 (0)8-50709900 L-Soft's Opt-In Center: https://www.lsoft.com/contact/optin.asp LISTSERV on Facebook: https://www.facebook.com/listserv L-Soft on Twitter: https://twitter.com/LSoftLISTSERV L-Soft's YouTube Channel: https://www.youtube.com/user/LSoftLISTSERV L-Soft on LinkedIn: https://www.linkedin.com/company/l-soft L-Soft on Instagram: https://www.instagram.com/lsoftlistserv Thank you for subscribing to L-Soft's newsletter. You can find previous issues in the LISTSERV at Work archives: https://maestro.lsoft.com/trk/click?ref=znwrbbrs9_6-3175c_0x241e25x0958 Got an email story or feedback to share? Get in Touch: [log in to unmask] #################################################################### Subscription Details You are subscribed to "LISTSERV at Work," L-Soft's newsletter. To unsubscribe, please visit: https://maestro.lsoft.com/list/leave.html?mContainer=277&mOwner=G1d1f1g&mListId=HL%23719&address=LISTSERV-AT-WORK%40COMMUNITY.EMAILOGY.COM&val=8eerfbb4&d=231025P%2C958%2C2 #################################################################### (C) L-Soft 2023. All Rights Reserved.