After reading the promotional description of the book about advertising on the Internet, I decided to ring up the publisher, whose phone number was listed in the copied announcement. It turns out that it's Michael Strangelove, whom many of us know for his compiling of Internet academic resources. Michael reports that he's observed many recent attempts by less scrupulous types to promote the Internet as virgin territory for advertizers, and so Michael has written a book aimed at businessmen about what advertizers really should and *shouldn't* do on the nets. I feel better about his efforts after having spoken with him, although the initial impression given by his press release did give me a lot of cause for concern -- but then, it was written with the business audience in mind to whom he wants to sell his book. Michael reminded me that there is a discussion of Internet-and-advertising issues on the cni-advertise list based at [log in to unmask] (I forget how different the cni-listserv commands might be from Revised Listserv commands but I know that sending HELP to that address will clarify how to subscribe, etc.) -- Roger Burns [log in to unmask]