On Feb 9 "Project McLuhan" sent out their first posting to the new McLuhan-list on the Net. ([log in to unmask], listname is "mcluhan-list"). Project McLuhan is a joint venture between two non-profit groups based in Toronto Canada, the Marshall McLuhan Center For Global Communications and the McLuhan Center For Media Sciences. It has been in the works for some time. The Project's mission is to "revitalize and update the work of the late media guru, using McLuhan process analysis to investigate trends, patterns, and projections within our socio-cultural matrix". Special emphasis is on all forms of marketing, advertising, and communication theory. The Project's intent is to release to the public work they have been doing since the 80s -- all material that is not presently considered "confidential" to the originating client will be released. This includes some fascinating stuff -- such as the relationship between serial murders and unregulated technology, and the future of the Internet itself.Lots of stuff on what makes advertising work, or not work. A "Marshall Arts" McLuhan trivia contest, open to anyone on the Net, is to be announced this month. Comm Officer Project McLuhan