> It is a difficult issue because businesses need to be able to advertise = > to potential consumers who have e-mail addresses, Ridiculous. Businesses do not "need" to use e-mail to reach "potential" consumers. They do just fine without e-mail. Their only "need" is to save a few bucks by having junk mail paid for by the recipient, as in spamming. There's only one way to be sure that a subscriber wants to be on a list: advertise the list (not via spamming) and have them subscribe. There are far too many idiots out there vacuuming up e-mail addresses and selling them to other clueless idiots. If a clueless advertiser hands you a large list of addresses and tells you to send mail to all these people, you are spamming, and will be treated accordingly. Just that simple.