EMAILBITS List

AWARDS: World Wide Words Wins April Vote in The Mailys 2012

Jani Kumpula — Fri, 4 May 2012 19:45:49 +0200

World Wide Words, a weekly newsletter about the English language won the April contest in The Mailys 2012 with 60.94% of the vote. The newsletter discusses the vagaries of the English language, including word histories, new words, the background to words in the news, and some of the problems of English usage. World Wide Words also attempts to answer questions on English language and usage.

The May vote is currently underway to determine the second of the five finalists eligible for the Grand Prize. A total of 16 lists have been nominated so far. In any given month, the list that receives the highest number of votes and has not already qualified as a finalist will become that month's finalist.

Vote:
http://www.lsoft.com/news/choicevote.asp

Nominations for additional lists are still accepted. You only need to win one month to become a finalist, so if your favorite list hasn't been nominated yet, then nominate it today!

Nominate:
http://www.lsoft.com/news/choiceform.asp

AWARDS: LISTSERV Choice Awards 2012 - Call for Nominations

Jani Kumpula — Tue, 27 Mar 2012 00:23:43 +0200

A new season of the LISTSERV Choice Awards, also known as "The Mailys", is now open for nominations. All email lists that run on L-Soft's LISTSERV® email list software or LISTSERV® Maestro email marketing software are eligible, including email newsletters, announcement lists and discussion groups.

Public voting begins April 1st, so nominate today to ensure that your nomination has the most chances at winning a monthly voting contest to qualify as one of the five finalists for grand prize consideration.

Nominating a list is easy and takes just a couple of minutes. Nominators will receive an L-Soft promotional item of their choice, with options including t-shirts and tote bags, and the first person to nominate a particular list will receive a limited-edition LISTSERV 25th Anniversary commemorative pin. Each nominated list will also receive a special "Nominated" star web logo. Remember, voting opens April 1st, so nominate now!

AWARDS: Email communities as life-changers and life-savers

Susan Brown Faghani — Fri, 9 Mar 2012 22:02:34 +0100

Delivering life-changing and even life-saving information to thousands of people is all in a day's work for the LISTSERV® email communities that won L-Soft's 2011 LISTSERV Choice Awards – The Mailys.

L-Soft honored the powerful efforts and profound results of The Kidney Cancer Online Support Group (KIDNEY-ONC) and BELG-L, a community of Belgian Shepherd owners, naming each email list as a grand prize winner in its global competition.

Regardless of their topics – whether serious or fun or somewhere in between – and despite the growth of newer social media, email communities are going strong. KIDNEY-ONC List Owner Robin K. Martinez shares an insight as to why:

"The information on the 'talk-based' social media is ephemeral; it can be valuable but may not be easy to locate again if you need it because it's not archived. Email also offers the immediacy of social media, so to me it's the best of both worlds."

Learn more and be inspired by the work of these award-winning email communities:

View KIDNEY-ONC and BELG-L case studies:
http://www.lsoft.com/news/choicewinners.asp

View tips from the award-winning list owners:
http://www.lsoft.com/news/choicewinners-tips.asp

Learn more and nominate to The Mailys 2012:
http://www.lsoft.com/news/choiceawards.asp

RESOURCES: The Heart of Opt-in Email

Susan Brown Faghani — Tue, 14 Feb 2012 18:40:20 +0100

The permission and trust of your email subscribers is the "Love Potion Number 9" of email marketing. This not-so-secret formula is your key to building relationships and results – and who doesn't love that?

So what's the recipe? As with any successful relationship, our subscribers need and deserve that we, as senders, respect, protect and engage them with every message.

So make every email you send a virtual Cupid's arrow – a tailored message based on subscriber data and email best practices – that resonates in a positive way with each person who has given permission to receive it from you. In turn, your subscribers' esteem for and desire to engage with your content and your organization will grow.

L-Soft may not have solved the great mystery of love, but we have created a code of email marketing based on keeping relationships the top priority through best practices – permission, trust and relevance – every day, every message.

View the Code of Email Marketing:
http://www.lsoft.com/resources/emailmarketingcode.asp

Happy Valentine's Day! And remember, candy hearts may be just for today, but subscriber relationships are always the heart of opt-in email marketing and communication.