| How bad an idea is it to be sending html-email so that colour can be used
|to accent the text? I thought I'd heard of another rich-email format or
|something that some browsers support???

Mail is Mail.
HTML is HTML.

Use of a list via LISTSERV(R) for the latter would imply that the list and
subscriber options are appropriately configured, and that the viewer has
appropriately supported/configured software.

Good Luck!
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Have you been "contextualized?" ;-)