On 6/19/2001, on [log in to unmask], Wayne T. Smith wrote:
 >>The current mailing list *fad* is opt-in.  The opt-in doesn't have to be
 >>*via* the mailing list, but people have come to expect opt-in.  A
 >>corollary to opt-in is that mailing lists have easy opt-out, which often
 >>means signoff directions near the end of each announcement mailing.

I think that the reason that the current 'fad', to use your word, is
that way because a high percentage of SPAM arrives in the guise of a
opt-out mailing list. Most of us, when we see a message telling us
that we now belong to a list but we can have our name -removed- often
automatically go into SPAM-fighting mode, sometimes without checking to
see if the mailing list might be something we might have solicited.

-Debra Douglass
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|Debra Douglass          [log in to unmask]     http://www.catrio.org|
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