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Joe Clark <[log in to unmask]>
Tue, 23 Mar 1999 18:03:55 -0500
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From today's Tidbits. Anyone care to tell us how to add custom list
headers with Listserv?

--

Explaining All Those List Headers
---------------------------------
  by Adam C. Engst <[log in to unmask]>

Whenever I explain how email works to novices, I call email headers
"the glop at the top," since they aren't easy for us humans to
digest. Headers are lines of text that precede any Internet email
message; they carry descriptive information about the message rather
than the message itself. You're probably familiar with the primary
human-readable headers, such as Date, From, Subject, and To, but you
probably wish you'd never seen some of the more indecipherable
headers such as Message-Id, Content- Type, or Received, which
together can form an impenetrable snarl. These esoteric headers are
meant to be understood by email programs, not humans, so email
programs often hide headers that rank high on the gobbledygook scale.

However, you may have noticed that TidBITS and TidBITS Talk have
sprouted new and unusual email headers since the beginning of 1999.
Most of these headers, which I collectively call the "list headers,"
are up-and-coming Internet standards. These list headers are
human-readable and provide information useful to mailing list
subscribers; however, they're also meant to be understood by email
programs so they can help email users better manage their mailing
list subscriptions.

<http://www.ietf.org/rfc/rfc2369.txt>
<http://www.ietf.org/internet-drafts/draft-chandhok-listid-03.txt>


**Heads Up** -- Because the list headers are standardized, email
programs can start to pay attention to them. Initial support from
lazy developers would be to hide the list headers, since they occupy
a number of lines in each mailing list message. A better solution
might be an Unsubscribe menu item when looking at a message
containing list headers. Even more useful would be an interface that
would help you track your mailing list subscriptions, let you
unsubscribe from one or all lists with a click of a button, and
automatically filter mailing list messages. Once that level of
functionality was available, the list headers could be hidden, since
the email program would have subsumed their utility.

Second, until email programs support list headers directly, the list
headers can make it easier for normal people to manage their mailing
list subscriptions. I describe each of the headers that we use in
TidBITS below; since the list headers include URLs, clicking the
appropriate list header URL could unsubscribe you from a list, get
help, or send email to the list owner. Plus, if you wanted to send
someone instructions for joining a list, you could send that person
the List-Subscribe header's URL.


**Listing the Headers** -- Let's look now at each of the list
headers we're using in TidBITS and why other lists may or may not
want to use them. Note that the order is arbitrary - the order we
chose is based purely on line length for an easily understandable
visual display.
> List-URL: <http://www.tidbits.com/>
> List-Archive: <http://www.tidbits.com/search/>
> List-Subscribe: <mailto:[log in to unmask]>
> List-Unsubscribe: <mailto:[log in to unmask]>
> List-Help: <http://www.tidbits.com/about/list.html>
> List-Owner: <mailto:[log in to unmask]> (TidBITS Editors)
> List-Software: "ListSTAR v1.2 by StarNine Technologies, Inc."
> List-Id: "TidBITS Setext Distribution List" <setext.tidbits.tidbits.com>
> List-Post: <mailto:[log in to unmask]> (Discussions on TidBITS Talk)

The following header also appears in TidBITS Talk:

List-Digest: <mailto:[log in to unmask]>

* List-URL: The List-URL header is not part of the Internet
standards. We use it because we want keep our list headers consistent
and to make sure that people can easily find our Web site's home
page, from which they should be able to find detailed information
about TidBITS and our mailing lists.

* List-Archive: The List-Archive header points to our searchable
article database of every TidBITS article ever published. Many lists
may not have archives and thus wouldn't need this header.

* List-Subscribe: List-Subscribe is one of the most important
headers, because it contains the information necessary to subscribe
to TidBITS. List-Subscribe might seem silly - after all, if someone's
received a message with this header, they've probably already
subscribed to the mailing list. However, List-Subscribe is useful if
someone forwards you a message from a mailing list and you decide
you'd like to sign up, or if you've unsubscribed from a list and
later decide you want to sign up again. If an email program were to
parse the list headers and provide an interface to their
functionality, offering a Subscribe menu item would be helpful. Lists
may not use the simple -on and -off addresses we've helped
popularize, but mailto URLs can include additional information,
including Subject-based commands like this:
<mailto:[log in to unmask]>. List-Subscribe could
also point to a Web page with subscription forms or other options.

* List-Unsubscribe: Like List-Subscribe, List-Unsubscribe is a
perfect candidate for instantiating in interface. Considering how
many bounces we get from people who couldn't be bothered to figure
out how to unsubscribe to TidBITS (not to mention the number of
unsubscribe requests sent to seemingly random addresses), we'd love
it if people who don't want to receive TidBITS anymore could reliably
unsubscribe without contacting us individually.

* List-Help: The RFC that describes the list headers considers
List-Help the most important, since it could contain a pointer to the
information stored in all the other headers.

* List-Owner: The List-Owner header points to the human contact
for the list. For TidBITS, that's our general <[log in to unmask]>
address, although it could be more specific. On TidBITS Talk, for
instance, I list myself as the List-Owner.

* List-Software: Like List-URL, List-Software isn't part of the
list header standard. It provides a spot to identify the list
software that runs the mailing list. Although that's not necessary,
it can be helpful to know precisely what program is handling
distribution. For instance, from "ListSTAR v1.2 by StarNine
Technologies, Inc.", you can tell that ListSTAR sends out TidBITS
from the header above, but LetterRip Pro handles TidBITS Talk, as
evidenced by the TidBITS Talk List-Software header's contents:
"LetterRip Pro 3.0.4 by Fog City Software, Inc."

* List-Id: The List-Id header comes not from the RFC describing
the other list headers, but from the separate Internet draft linked
above. Its purpose is to provide a unique identifier for every
mailing list. Automated tools that would provide mailing list
management interfaces in email programs need such markers to identify
lists reliably. Also, people setting up filters need some way to tell
when a message comes from a list. Other headers usually work, but
we've all experienced problems with lists that change their headers
when they switch to a different distribution program or host.
Theoretically, the List-Id header could remain the same through such
changes, preventing filters and other automated tools from breaking.
List administrators make up the List-Ids for each list, though the
Internet draft provides format recommendations along the lines of
domain names. So <setext.tidbits.tidbits.com> identifies the setext
distribution of TidBITS emanating from tidbits.com. TidBITS Talk uses
a slightly shorter List-Id - <tbtalk.tidbits.com> - since it doesn't
have to differentiate between setext and other possible formats.

* List-Post: We use the List-Post header differently than most
mailing lists would, since TidBITS is not itself a discussion group.
We want to redirect discussion to TidBITS Talk, so we use that
address in the mailto URL. The parenthetical comment (Discussions on
TidBITS Talk) explains why we're sending people to another mailing
list. Of course, TidBITS Talk itself uses the same mailto URL, but
uses a different parenthetical comment (TidBITS Talk Moderator) to
indicate that the list is moderated. The fact that we have two
mailing lists that share the same List-Post header shows why we need
the List-Id header. If someone decided to filter on the contents of
the List-Post header, they would hit both TidBITS and TidBITS Talk.

* List-Digest: Finally, we come to the List-Digest header, used
only with TidBITS Talk. It's not part of the list header standard,
but it provides a necessary URL to tell people how to subscribe to
the digest version of TidBITS Talk. It's a prime candidate for
instantiation in interface, along with List-Subscribe and List-
Unsubscribe.


**Who Should Use List Headers?** -- I'll be honest: a major reason we
adopted the list headers for TidBITS and TidBITS Talk is that we know
some of the people involved in the standard process. These folks
evangelized us to support the list headers, plus answered questions
when I was trying to produce the most appropriate set of headers for
TidBITS and TidBITS Talk. But aside from our specific situation,
there are four groups of people who should pay attention to the list
headers: those who run mailing lists, people who write email
programs, developers of mailing list programs, and finally,
individuals who subscribe to mailing lists.

I encourage everyone who runs a mailing list to add appropriate list
headers. They aren't hard to create and most mailing list programs
let you add custom headers. My hope is that the time and effort I put
into creating the list headers will be repaid by less time helping
TidBITS and TidBITS Talk subscribers manage their subscriptions.

Developers of email programs should start thinking about the best
ways to support the list headers internally. I've seen an early
version of a tool that provides an interface for managing your
mailing list subscriptions based on these list headers and it's a
verifiable Good Thing. Think of it this way, until support for list
headers is ubiquitous, any email program that supports them can add
it to the feature checklist.

Programmers who create mailing list management programs may not need
to do much, since custom header features are already common. However,
these programs should make the process of creating the list headers
easier, which would encourage list header adoption.

From the standpoint of an individual user, I suggest merely that you
take a look at the list headers and remember that they exist. Then,
when you want to search for information in a message that you've
deleted, look for the List-Archive header, or if you want to
unsubscribe from a list, try using the URL in the List- Unsubscribe
header.

As we've all seen over the years, users have trouble interacting with
mailing list programs, and anything that improves that process serves
the entire Internet community.

$$

 Non-profit, non-commercial publications may reprint articles if
 full credit is given.  For information: how to subscribe, where to
find back issues,
 and more, email <[log in to unmask]>. TidBITS ISSN 1090-7017.

--
                                        Joe Clark
                                   [log in to unmask]
                            <http://www.interlog.com/~joeclark>

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