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Eric Thomas <[log in to unmask]>
Mon, 17 Jun 1996 03:00:06 +0200
text/plain (160 lines)
We are working on revamping our web site for LISTSERV's 10th anniversary,
and one of the  features we would like to add  is "personal stories" from
people or organizations  that use LISTSERV regularly. There  will in fact
be two categories:
 
1. Personal stories,  which will focus on one person  rather than on that
   person's place of employment (although it can of course be mentioned).
   These stories  can be  written in an  informal tone,  include personal
   tips, etc. The idea is to allow  people to speak as freely as possible
   about how LISTSERV and the Internet helped them accomplish something.
 
2. Organization stories, which can have  a lead characters but will focus
   on how the organization is using LISTSERV. These will be a little more
   formal  and  will  typically  include a  link  to  the  organization's
   official web site.
 
Some subjects  lend themselves  to both  presentations. For  instance, if
Jane Doe  from U. of XYZ  is using LISTSERV  to help the students  in her
Spanish classes get in touch with  native speakers all over the world and
turn  what could  have been  a  boring grammar/vocabulary  class into  an
exciting exchange  with Luis and all  the others, we could  have either a
story where Jane Doe, Spanish teacher,  says what she has done and quotes
a handful of her students, or then  a story where Mary Smith, head of the
Dept. of  Foreign Languages at U.  of XYZ, speaks of  Mrs. Doe's Internet
experiment with the  Spanish class and how it will  be attempted with the
German class next semester, with quotes from Jane.
 
The plan is  to select a dozen  stories in both categories  and have them
featured on our 10th anniversary page. Later these will be converted into
"How businesses  use LISTSERV" and  "How people use LISTSERV"  pages. Our
goal  is to  have over  100  organization stories  on the  web site.  For
personal stories we are still discussing what to do exactly - while it is
easy to organize business stories  according to the type of organization,
and visitors  will be looking  mostly for what similar  organizations are
doing, this doesn't map too well to the personal pages.
 
Anyway, if  you have a  story to  tell and would  like to be  featured on
LISTSERV's 10th  anniversary page, please send  us your story as  soon as
possible! You  will find detailed  instructions below about what  we need
for you in order  to put your story on the web (don't  worry if you don't
know HTML,  we can do that  part for you if  you want). If your  story is
selected for inclusion  on the 10th anniversary page, you  will receive a
free L-Soft  sweat shirt and  a free  10th anniversary T-shirt  (we won't
make sweat  shirts for the 10th  anniversary as it takes  place in summer
:-) ).  If any of  your students  are quoted on  the page, they  too will
receive a free 10th anniversary T-shirt. Here are the instructions:
 
******************
* Personal story *
******************
 
The layout will be:
 
- An L-Soft provided banner that will be the same for all stories.
 
- An optional  GIF (preferably 20k or  less). This could be  a picture of
  you, your  classroom, your  cat, the  collector's car  you fix  in your
  spare time, etc.
 
- An abstract. This  will include your name, profession if  you choose to
  mention it,  and a  couple sentences  about the  story. This  will also
  appear on  the index page.  Basically, this is  so that the  reader can
  determine what your story is about and decide whether to read it or not
  :-)
 
- The body of  the story, which shouldn't exceed a  couple pages. You are
  welcome to include  links to your personal home page  or to other pages
  where the reader can get more information.
 
- It is  entirely up to you  whether you include your  e-mail address and
  work phone number.
 
- A standard trailer provided by L-Soft.
 
We will edit the HTML in all submissions to use a standard format for the
abstract and so on, so don't worry about fine tuning it.
 
The story can be  about anything as long as it  involves LISTSERV and the
Internet (either as a  list owner or as a user)  and is not self-serving.
If you're a partner in a start-up and want to put in a plug for what your
business  is doing,  that's fine  but you  should submit  an organization
story instead. People will expect  the personal stories to be spontaneous
and the organization stories to contain a certain amount of hype. It's ok
to mention  your employer, as long  as it doesn't sound  like "Click HERE
for our NEW LOW  PRICES! Remember to say Mike sent  you!" Since the focus
is supposed to be on YOU, references to your employer ought to be limited
to what fits the story you have to tell.
 
Finally, since this is a 10th anniversary celebration, you are welcome to
end with some sort of wish or other (which we would later remove when the
celebrations are over and the page moves to the "How people use LISTSERV"
section).
 
**********************
* Organization story *
**********************
 
The layout will be:
 
- An L-Soft provided banner that will be the same for all stories.
 
- An optional GIF (preferably 20k or  less). Typically this would be your
  organization's logo, but  it could be something else. If  you include a
  logo, clicking  on it  should bring  your organization's  official home
  page.
 
- An abstract. This will include the name of your organization, what kind
  of business it is  in (if this is not obvious),  and a couple sentences
  about the  story. This  will also  appear on the  index page.  So, this
  abstract is what will convince the viewer to read or skip your story.
 
- The body of  the story, which shouldn't exceed a  couple pages. You are
  welcome to include  links to your organizational home page  or to other
  pages where the reader can get more information.
 
- You must include a contact address ([log in to unmask] or the like).
 
- A  standard trailer  will be  provided  by L-Soft.  This will  probably
  include a legal disclaimer of some sort.
 
We will edit the HTML in all submissions to use a standard format for the
abstract and so on, so don't worry about fine tuning it.
 
The story can be  anything that involves LISTSERV as long  as it does not
include  any hype.  It may  be  hard to  define  hype, but  it's easy  to
recognize  it when  you see  it, and  hopefully we  won't have  to censor
anything. So,  to use  an L-Soft example,  "LSMTP is  a high-performance,
high-volume  mail  delivery  product"  would be  a  product  description,
whereas  "LSMTP is  the FASTEST  SMTP SERVER  IN THE  WORLD and  delivers
UNPRECEDENTED PERFORMANCE  THAT MAKES SENDMAIL  BITE THE DUST!"  would be
hype,  even  though  it  is  true  ;-) You  can  include  links  to  your
organization's  home  page, and  to  other  pages  as  long as  they  are
*relevant*  to the  story  you  are telling.  For  instance,  if you  use
LISTSERV  for your  online newsletter,  it's ok  to include  a link  that
points to the subscription form for the newsletter in question. This page
in turn will probably include links to the mosquito-repellent shower gels
your company is selling. However,  unless LISTSERV was used to facilitate
the development of the shower gels, there is no rationale for including a
link to their product  page from the story page on  L-Soft's web site. Or
we might decide that it's ok for  you to mention the shower gels, as long
as it is plain text, without a link. The basic idea is that we don't want
this section of our  web site to turn into a series of  ads. It should be
more informational than commercial.
 
*****************
* How to submit *
*****************
 
- If you have your  own web server: put your page on  the server and mail
  the URL (only) to [log in to unmask]
 
- If you don't have your own web server, but know how to write HTML: mail
  the HTML file to [log in to unmask] and  we will contact you about the
  GIF.
 
- If you don't know  how to write HTML: mail your story  in plain text to
  [log in to unmask], and we will contact you about the GIF.
 
  Eric

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