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Subject:

HTML rendering in Outlook 2007

From:

Susan Faghani <[log in to unmask]>

Reply-To:

EmailRules Community <[log in to unmask]>

Date:

Tue, 19 Jun 2007 16:20:52 +0200

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Hello,

As Outlook 2007 is getting more widely used, its new HTML rendering 
engine has had people across the email marketing and email list 
communication industry voicing their displeasure. The problem is that 
Outlook 2007 uses Word's HTML rendering engine instead of that of 
Internet Explorer, which was the case earlier. In practice, this means 
that email designers and senders are being put in the position of having
to review existing HTML templates they had already tested, creating 
additional challenges to getting recipients to view HTML messages. For 
email marketers who thought they had messages that worked consistently, 
this is unwelcome news. What are your experiences, any problems 
encountered and thoughts regarding this?

Susan Brown Faghani
Public Relations and Marketing Associate
L-Soft

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