Search Site
Open Navigation Menu

Menu

EmailRules Community


View:

Message:

[

First

|

Previous

|

Next

|

Last

]

By Topic:

[

First

|

Previous

|

Next

|

Last

]

By Author:

[

First

|

Previous

|

Next

|

Last

]

Font:

Proportional Font


Subject:

Putting Email to the Test

From:

Susan Faghani <[log in to unmask]>

Reply-To:

EmailRules Community <[log in to unmask]>

Date:

Thu, 9 Aug 2007 22:29:21 +0200

Content-Type:

text/plain

Parts/Attachments:

Parts/Attachments

text/plain (28 lines)

Hello,

Email testing, also known as A/B or split testing, has become a helpful 
practice for email marketers and other email communicators. From 
timing of mailings, to subject lines, to layout, there are virtually endless 
possibilities for testing email. 

Let's work together to build a list of email testing elements and 
opportunities here on EmailRules.  Please reply to add the areas you 
like to test and any other ideas or initiatives you might want to share 
related to testing your opt-in email messages. Looking forward to your 
input.

Thanks!
Susan Brown Faghani, L-Soft

A start to the list -- 

* Subject line
* Placement of links in layout
* Day of week/time of day for distribution
* Testing of embedded links/URLs

************************************************************
EmailRules - Discussion community for email communicators

Join, leave, post and read the archives at:
http://community.emailogy.com/archives/emailrules.html

Top of Message | Previous Page | Permalink


ATOM RSS1 RSS2