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Subject:

HTML Email Standards

From:

Jani M Kumpula <[log in to unmask]>

Reply-To:

EmailRules Community <[log in to unmask]>

Date:

Tue, 4 Dec 2007 18:03:59 +0100

Content-Type:

text/plain

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text/plain (54 lines)

If you have ever been frustrated by the lack of standards for HTML rendering
across different email clients, there may finally be hope on the horizon.
The Email Standards Project was officially launched last week with a stated
goal of helping designers understand why web standards are important for
email, while working with email client developers to ensure that email
messages render consistently.

For many of us who work with HTML email, the problem came to a head when
Outlook 2007 was released early this year and an email client that had
traditionally provided the best HTML support declined to rank among the
worst because of fundamental changes to its HTML rendering engine. Many
email designers suddenly had to scramble to reassess existing HTML templates
that had been tested and proven to work.

Just as the adoption of web standards made life easier for web designers, it
makes perfect sense that email standards could do the same for email
designers. With generally accepted email standards, email designers could
drastically reduce the time and effort spent on developing and testing HTML
templates on a dozen different email clients, freeing them up to focus on
more worthwhile endeavors.

The project is currently in its infancy but with enough support, it has the
potential to make a profound impact on the future of HTML email.

For more information, visit:

Email Standards Project:
http://www.email-standards.org/

Email Standards Project (Standards Support in Popular Clients):
http://www.email-standards.org/clients/

Email Marketing Reports (HTML email standards: the big interview):
http://www.email-marketing-reports.com/iland/2007/11/html-email-standards-big-interview.html


Best Regards,

Jani Kumpula
Senior Webmaster/User Interface Designer
L-Soft

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