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Subject:

One Technology, Many Forms

From:

Susan Faghani <[log in to unmask]>

Reply-To:

EmailRules Community <[log in to unmask]>

Date:

Sat, 30 May 2009 04:45:13 +0200

Content-Type:

text/plain

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text/plain (36 lines)

Dear EmailRules Community,

Opt-in or permission-based email list communication can take various shapes,
with some of its main forms being email marketing, discussion lists, email
newsletters, announcements and alerts, and email communities. With limits on
resources and demands for results, organizations of all types are seeking
ways to more effectively engage subscribers.  How about infusing some new
energy (if you haven't recently done so) into your efforts by considering
different types of email list communication and the ways one form can
complement and support another?  

For example, if you publish a quarterly newsletter, consider adding a new
announcement list to keep subscribers up-to-date in between -- and using the
newsletter to promote and enable readers to opt-in to the new list?  Or if
your focus is primarily email marketing messages, could an opt-in discussion
list about a particular product or topic of importance to your customers be
a valuable new service to offer to them as another opt-in resource? As
always, obtaining prior explicit and verifiable permission for each list via
double opt-in subscription is paramount.  Once given permission, the
opportunity and responsibility is yours, to provide wanted, expected,
relevant and interesting messages to each subscriber. 

Please share with the community your questions, experiences, challenges and
insights regarding broadening your usage of opt-in email list technology. 
Thank you.

Kind Regards,
Susan Brown Faghani, L-Soft

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