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Subject:

Opt-in resources and best practices

From:

Susan Faghani <[log in to unmask]>

Reply-To:

EmailRules Community <[log in to unmask]>

Date:

Wed, 1 Jul 2009 01:28:06 +0200

Content-Type:

text/plain

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text/plain (33 lines)

Dear EmailRules Community,

Last week's guilty pleas in an international spam case that capped years of
investigation
(http://www.scmagazineus.com/Guilty-plea-for-Detroit-spam-king/article/138915/)
naturally prompt the question of whether spam operations will decrease as a
result -- a question that probably cannot be answered now.  

For the time being, though, the case sheds additional light on spam as more
than unwanted, unsolicited and annoying email -- and instead as a serious
crime, which is frequently tied to other unlawful activities.  Legitimate
email marketers and other opt-in email list communicators have the power of
permission-based email, and email best practices, implemented with each and
every message and subscriber, will prevail.  L-Soft is a proponent of
explicit prior recipient permission, opt-in, and strongly recommends double
opt-in, even if this is not required by legislation. 

We invite you to visit http://www.lsoft.com/resources/optinlaws.asp for
information on US and EU opt-in laws and checklists of legal requirements
and best practices.  And we welcome you to share your thoughts and questions
on sender aspects of opt-in, the spam problem and related issues with the
EmailRules community. 

Kind Regards,
Susan Brown Faghani, L-Soft

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