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Subject:

Email Lists & Social Media: One-Way Alerts, Which Way?

From:

Susan Faghani <[log in to unmask]>

Reply-To:

EmailRules Community <[log in to unmask]>

Date:

Fri, 28 Aug 2009 16:37:37 +0200

Content-Type:

text/plain

Parts/Attachments:

Parts/Attachments

text/plain (35 lines)

Dear EmailRules Community,

Disseminating emergency and other time-sensitive messages to the public is
in the news.  Opt-in email list software has long been used for critical
communications and remains a trusted technology for organizational and
company- or agency-to-citizen updates on traffic, weather, public health and
various other forms of need-to-know information. Reading one-way email
alerts at their desks or on mobile devices enables people to make immediate
decisions and take action from wherever they receive the information.

With Twitter(TM), Facebook and other social media tools in the mix, people
have newer complementary avenues to receive relevant, time-sensitive
information.  Permission-based email lists, such as those running on
LISTSERV(R) software, allow recipients to access more complete information
than Twitter feeds and to receive that information within a non-communal
virtual environment, in contrast with Facebook posts.

Please share your thoughts on the advantages, disadvantages, benefits and
drawbacks of email lists, Twitter, Facebook and other social media tools for
time-sensitive alert communications.  L-Soft will contact (on an individual,
off-list basis) all EmailRules community members who post their perspective
to arrange for a complimentary L-Soft CD/DVD holder to be sent.  Looking
forward to your observations and experiences. Thank you.

Best Regards,
Susan Brown Faghani
L-Soft Marketing

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