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Subject:

Top Email List Priorities

From:

Jani M Kumpula <[log in to unmask]>

Reply-To:

EmailRules Community <[log in to unmask]>

Date:

Fri, 29 Jan 2010 23:10:18 +0100

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Dear EmailRules Community,

Happy 2010! At the beginning of last year, we surveyed the EmailRules community about the top email list and email marketing priorities for 2009. One of the top reported priorities was improving HTML email design and overcoming blocks and rendering problems. How did your priorities fare? Do you think you were successful or do HTML newsletters seem to be more trouble than they are worth?

LISTSERV 16.0, released last month, focused heavily on making HTML newsletters more accessible to everyone through a new HTML template gallery with ready-to-use, customizable newsletter templates. The idea was that anyone should be able to send quality HTML newsletters without expert-level HTML skills by just clicking on placeholders and filling in the content. The benefit of HTML templates is that industry best practices in both HTML construction and rendering have already been taken into account. Instead of worrying about HTML design and testing, senders can dedicate more attention to quality content development. This is especially valuable for smaller organizations with a specialized focus but limited technical staff.
 
With a new year comes new priorities. As a result, we wanted to give you a chance to share your highest email list priorities for 2010 through a new survey:

http://www.lsoft.com/contact/emailrules2010-survey.asp

Who knows, maybe your top priorities and challenges will find their way into the next LISTSERV version in the shape of new features and improvements.


Best Regards,

Jani Kumpula
Senior Webmaster/User Interface Designer
L-Soft

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