Search Site
Open Navigation Menu

Menu

EmailRules Community


View:

Message:

[

First

|

Previous

|

Next

|

Last

]

By Topic:

[

First

|

Previous

|

Next

|

Last

]

By Author:

[

First

|

Previous

|

Next

|

Last

]

Font:

Proportional Font


Subject:

Email Lists and Social Media: Beyond the Either-Or

From:

Susan Faghani <[log in to unmask]>

Reply-To:

EmailRules Community <[log in to unmask]>

Date:

Mon, 30 Aug 2010 17:30:09 +0200

Content-Type:

text/plain

Parts/Attachments:

Parts/Attachments

text/plain (26 lines)

Dear EmailRules Community,

There have been many comparisons made between email list communication and social media channels in recent times, with some journalists even having declared email dead at various points. Rather than viewing it as an "either-or" proposition, it is helpful to look at the different needs and audiences served by each communication tool, particularly when contrasting email discussion lists and email communities with social media. There are many interesting differences to observe as well as some commonalities. Overall, email lists are a communication solution that fosters focused exchange of knowledge and support within a closed group of known subscribers. Microblogging, on the other hand, supports brief, frequent updates while social media platforms enable less structured ad-hoc musings to be shared. The audience of social media tends to include more casual followers, many of whom are unknown to the publisher. As for content, email lists support virtually any length and type, while social media is more tailored to shorter exchanges in a more rigid format. Each tool has its own value and benefits to users, so integration is key (see the EmailRules archives from April 2010 for tips).

Here's a link to a relevant new article in Slate magazine, for which the author interviewed L-Soft Founder and CEO and LISTSERV(R) inventor Eric Thomas: 

The Joy of Listservs
One of the Internet's earliest innovations is still one of its best
Slate, Farhad Manjoo, August 5, 2010

http://www.slate.com/id/2262954/pagenum/all

The article is also posted to the L-Soft Facebook page: http://www.facebook.com/pages/LISTSERV/52566892488

We invite you to share your experiences and insights regarding using email lists and social media to achieve your organization’s goals and how they differ in message tailoring and audience reach. 

Best Regards,
Susan Brown Faghani, L-Soft

************************************************************
EmailRules - Discussion community for email communicators

Join, leave, post and read the archives at:
http://community.emailogy.com/archives/emailrules.html

Contact the EmailRules list facilitators at: [log in to unmask]

Top of Message | Previous Page | Permalink


ATOM RSS1 RSS2