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Subject:

Down with Spam (in October, and beyond)

From:

Susan Faghani <[log in to unmask]>

Reply-To:

EmailRules Community <[log in to unmask]>

Date:

Fri, 29 Oct 2010 18:34:46 +0200

Content-Type:

text/plain

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text/plain (34 lines)

Dear EmailRules Community,

This past week, spam has received quite a bit of media coverage -- and it's been good news: Spam decreased in October.  

For email marketers and email list communicators, spam -- which is a serious crime -- rears its ugly head in several major ways:

- Erroneous filtering of our legitimate email as spam and the sender blocks resulting from it
- Negative contribution to public perception of email marketing  
- Constant need for vigilance against spam attacks 

Naturally, all of these areas require resource commitments:  money, time and people power. But despite the recent drop, spam isn't going away, and spammers continue to find ways to continue what they do.

Did you know that L-Soft's LISTSERV(R) software introduced the industry's first spam filter in 1995?  L-Soft has always been an active supporter of explicit prior recipient permission, opt-in, and strongly recommends double opt-in, even if this is not required under the governing law. 

Here are some selected resources on the topic:

New York Times on Spamit investigation: http://www.nytimes.com/2010/10/27/business/27spam.html?_r=1&ref=business

Spam Volume Index data showing drop in spam: http://labs.m86security.com/2010/10/spam-volumes-drop-after-spamit-shakeup/

L-Soft Resources on Opt-In Laws: http://www.lsoft.com/resources/optinlaws.asp

By keeping up on the latest news about spam and maintaining double opt-in best practices with every single message, email list communicators and marketers fight the good fight against spam and uphold the integrity and strength of the industry.

Best Regards,
Susan Brown Faghani, L-Soft Marketing

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