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Subject:

Opt-In Best Practices for Every Email, Every Day

From:

Susan Brown Faghani <[log in to unmask]>

Reply-To:

EmailRules Community <[log in to unmask]>

Date:

Fri, 29 Jul 2011 17:02:46 +0200

Content-Type:

text/plain

Parts/Attachments:

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text/plain (24 lines)

Dear EmailRules Community,

With email communication best practices as important as ever, here are some timely resources on the daily business of email:

New video from US Federal Trade Commission on complying with the CAN-SPAM Act:
http://business.ftc.gov/multimedia/videos/complying-can-spam-act

Table with US and EU basic legal requirements and email marketing best practice checklists:
http://www.lsoft.com/resources/optinlaws.asp

L-Soft is a proponent of explicit prior recipient permission, also known as opt-in, and strongly recommends double opt-in, even if this is not required by legislation. Double opt-in made its industry debut with the 1993 version of L-Soft's LISTSERV(R) software.  The first spam filter followed in the 1995 LISTSERV software release. 

As always, we welcome you to share your experiences and insights as opt-in email list communicators.

Best Regards,
Susan Brown Faghani, L-Soft Marketing

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