Many Communication Professionals Are Missing the Mark By Concentrating on the Numbers To read the complete newsletter in a browser, visit: https://maestro.lsoft.com/list/240423G_0/apj0kwni2z4p.vib?&a3=134&a4=LISTSERV-AT-WORK%40COMMUNITY.EMAILOGY.COM&a2=LISTSERV-AT-WORK%40COMMUNITY.EMAILOGY.COM&a9=HTML&a6=L-Soft&a8=United+States&a7=North+America&a0=693&a11=.com&a1=8eerfbb4&a10=community.emailogy.com&a12=&a5=Subscriber&a13=5272601&a14=da87eec9ac855360772fd709f3648bc411fc0196b4a100e6893157cdab9e1657&ssq=5272601 #################################################################### LISTSERV at Work - Issue 2, 2024 #################################################################### Improve Your Response Rates with Five Key Strategies By Jani Kumpula and Susan Brown Faghani L-Soft Email communicators often wonder about benchmarks and how their open, click and conversion metrics stack up against others. But this type of comparison is not particularly useful because average response rates vary so widely across different industries and types of campaigns. Instead, focus on a few key best practices to more effectively engage your unique audiences. BOOST RESPONSE RATES: https://maestro.lsoft.com/trk/click?ref=znwrbbrs9_6-31f3b_0x244d96x0693 #################################################################### Communicate, Collaborate and Connect for a Better World By Susan Brown Faghani Manager, Marketing and Sales Communication, L-Soft Discover how non-profit organizations make a difference worldwide with the "3 Cs": Communication, Collaboration and Connection. Whether providing rare disease support, elevating higher education research or offering community services, communication and collaboration are key. Hear the wisdom of the people behind these organizations driving positive change. GET INSPIRED: https://maestro.lsoft.com/trk/click?ref=znwrbbrs9_6-31f3b_0x244d97x0693 #################################################################### LISTSERV Tech Tip Q: How can I integrate reCAPTCHA as part of the LISTSERV login process? By Jani Kumpula Senior Webmaster/UI Designer, L-Soft CAPTCHAs in various forms have been around for decades. They are a type of challenge-response test meant to distinguish human users from bots. In this tech tip, you'll get step-by-step instructions on how to integrate reCAPTCHA, one of the most common such solutions, as part of the LISTSERV login process for an added layer of security and protection from bots. LEARN MORE: https://maestro.lsoft.com/trk/click?ref=znwrbbrs9_6-31f3b_0x244d98x0693 #################################################################### LISTSERV Maestro Tech Tip Q: What is the best way to send a PDF document with my regular HTML newsletter? By Robert Graf-Waczenski Senior Applications Programmer, L-Soft Sending information in PDF format to subscribers can be done in several ways. You could simply send your newsletter with the PDF files attached, but this isn't ideal considering the file sizes of attachments. In LISTSERV Maestro, hosted attachments provide a better solution because they are not sent inline with each email but are instead available through an on-demand download link. LEARN MORE: https://maestro.lsoft.com/trk/click?ref=znwrbbrs9_6-31f3b_0x244d99x0693 #################################################################### Coming Soon: LISTSERV Maestro 11.1 Single Sign-On with SAML By L-Soft Staff The upcoming LISTSERV Maestro 11.1 release will support Single Sign-On with SAML, which allows users to log in with their existing credentials from an identity provider that supports SAML. This eliminates the need for separate login credentials for LISTSERV Maestro while enhancing security and making the user experience more efficient. #################################################################### Get in Touch and Score a Vintage LISTSERV T-Shirt By L-Soft Staff Using LISTSERV or LISTSERV Maestro? Let us know how it's going for your organization and share any examples of how your communications are benefiting from email list technology. We'd love to share your stories, use cases and experiences. GET IN TOUCH: https://maestro.lsoft.com/trk/click?ref=znwrbbrs9_6-31f3b_0x244d9ax0693 #################################################################### Join the More Than 500 LISTSERV Email Course Participants By L-Soft Staff Start this spring (or autumn if you're in the southern hemisphere) with some super skills for your email communications. Step it up with free, self-paced LISTSERV and LISTSERV Maestro courses. Stand out and shine with the actionable know-how you'll gain now and for years to come. JOIN COURSES: https://maestro.lsoft.com/trk/click?ref=znwrbbrs9_6-31f3b_0x244d9bx0693 "I just signed up for the course -- I will be managing LISTSERV for the first time and want to know what needs to be done, and what can be done with it." - LISTSERV Course Participant "My university has just started using LISTSERV Maestro, and I want to understand it and be able to help my users. I want to know how to set it up as an IT tech and how to assist users with functional questions." - LISTSERV Maestro Course Participant #################################################################### Let's Stay Connected L-Soft international, Inc. 7550 Wisconsin Avenue, Suite 400 Bethesda, MD 20814 USA 1-800-399-5449 L-Soft Sweden AB Fatburs Brunnsgata 5 118 28 Stockholm Sweden +46 (0)8-50709900 L-Soft's Opt-In Center: https://www.lsoft.com/contact/optin.asp LISTSERV on Facebook: https://www.facebook.com/listserv L-Soft on Twitter: https://twitter.com/LSoftLISTSERV L-Soft's YouTube Channel: https://www.youtube.com/user/LSoftLISTSERV L-Soft on LinkedIn: https://www.linkedin.com/company/l-soft L-Soft on Instagram: https://www.instagram.com/lsoftlistserv Thank you for subscribing to L-Soft's newsletter. You can find previous issues in the LISTSERV at Work archives: https://maestro.lsoft.com/trk/click?ref=znwrbbrs9_6-31f3b_0x244d9cx0693 Got an email story or feedback to share? Get in Touch: [log in to unmask] #################################################################### Subscription Details You are subscribed to "LISTSERV at Work," L-Soft's newsletter. To unsubscribe, please visit: https://maestro.lsoft.com/list/leave.html?mContainer=277&mOwner=G1d1f1g&mListId=HL%23719&address=LISTSERV-AT-WORK%40COMMUNITY.EMAILOGY.COM&val=8eerfbb4&d=240423G%2C693%2C2 #################################################################### (C) L-Soft 2024. All Rights Reserved.