The decision of which word best describes your task depends on your list, its topic, the way it is operated, the country you live in, etc. There is no word which is universally better in all cases. FYI, before LISTSERV the accepted term was "moderator". This however implied that the list was moderated, so a new expression had to be coined, and it shouldn't be one that implies that the person in question actually runs a computer, because the whole idea was that the people who run the computer can decentralize this responsibility. I don't remember why "owner" was chosen, but any choice was bound to be flawed in a number of situations. To start with, "Kplwk" didn't mean anything to several of the people who used the first version of LISTSERV, although they did take my word for granted that it meant "owner" in a foreign language that they did not speak. As a matter of fact, the word I wanted to choose does not exist in English :-) The best accurate translation would be "person in charge of/responsible for", and then there are all sorts of words which come close but always carry an additional side meaning, like "manager", "officer", "guardian", "keeper", "janitor", etc. Anyway, no, you may not use "Manager=", "Moderator=", "Responsabile=" or "Koordinator=" instead of "Owner=". If we start allowing alternative keywords for every situations where there is a potential for a slight political incorrectness, we'll end up with a 500-page owner manual and 300 different keywords. "Send= Public", for instance, seems to imply that the list is a public service, which is very seldom the case. Why not allow "Send= Anyone"? Then there's "Send= Editor", this implies that the editor is sending all the messages! In reality what we need is "Submit= Anyone" and "Approve= Editor". Although sometimes the editor does NOT approve of the postings but merely checks that they comply with the list charter. We should allow "Review= Editor" for such cases and we really, really must replace "Approved-By:" with "Reviewed-By:" or "Confirmed-By:" or the like. Eric