> There are a couple of conventions, but it appears that few people follow
> them these days.  The ones I've noticed that are somewhat common are:

Too add another thing, try not to use a name that infringes on other
people's trademarks. Check also web sites and majordomo lists. (For
instance, if you want to call your list abcdefg, check that no one uses a
web site called abcdefg.com, and if they do, that your businesses are not
related.)

JT