> I would suggest that if you send mail to 500,000 people and you don't have
> the web capacity to handle the hits you're going to get, you're simply
> not serious about e-commerce :)  There was an IBM ad with this theme
> on US TV not long ago--"We sent out the email but we forgot about web
> server capacity until too late and our server went down with all flags
> flying" or something like that.

q.f. the Slashdot Effect

Paul