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Dear EmailRules Community,

While trends come and go with each passing year, study after study shows how email stands the test of time and relevance as the top online marketing tool. Recent McKinsey and Custora research found that, when it comes to growing a customer base, email marketing has a 40-fold edge over Facebook and Twitter combined:
http://www.mckinsey.com/insights/marketing_sales/why_marketers_should_keep_sending_you_emails

Here are a couple other relevant articles:

http://econsultancy.com/blog/64180-seven-super-exciting-predictions-for-boring-old-email-marketing-in-2014

http://venturebeat.com/2014/01/22/65-of-all-email-gets-opened-first-on-a-mobile-device-and-thats-great-news-for-marketers/


Happy New Year of opt-in email communications!

Best Regards,
Susan Brown Faghani, L-Soft Marketing

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