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Dear EmailRules Community,

As the old adage goes, “It all comes down to people.” Email marketing is no exception because relationships bring results.

As email marketers and communicators, our first responsibility is to respect, protect and engage our subscribers. 

Here are 10 simple yet important best practices to foster long-term relationships of trust, which, in turn, will boost your outcomes:

http://www.lsoft.com/resources/emailmarketingcode.asp

And here's a piece on how marketing psychology factors into getting subscribers' attention: 

http://www.business2community.com/email-marketing/5-email-hooks-based-marketing-psychology-01055923

Best Regards,
Susan Brown Faghani
Manager, Marketing and Sales Communication, L-Soft

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