Mon, 17 Jun 1996 21:17:42 +0200
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On Mon, 17 Jun 1996 12:46:30 MST Dan Lester <[log in to unmask]> said:
>It seems to me that wearing "marketing garments" is very widely
>done...and has been at least since the first alligator showed up on a
>golf shirt pocket.
Well, just FYI... The little alligator first appeared in 1930 or so on
the font of a TENNIS shirt worn by a (then) famous tennis player whose
name was Lacoste and who was nicknamed "the alligator". His girlfriend is
rumoured to have sewn the alligator on the shirt to bring him good luck.
The shirt was a special design that was made to be much lighter and more
comfortable to wear while still meeting the standards of "decency" of the
30s. Then this all turned into a commercial venture, nicely funding Mr.
Lacoste's retirement. Then, much later, when the shirt was imported to
the US, someone with more marketing degrees that it is healthy for any
single person to have decided that this shirt could not possibly be sold
in the US under the name Lacoste, for reasons that my limited stack of
degrees does not allow me to comprehend. The name IZOD appeared a lot
cooler and more appropriate. Similarly, the shirt had to be sold under
the label of "golf shirt", even though Americans did play tennis at the
competition level, and with good results too boot. The IZOD "golf shirt"
was born.
Eric
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