Five Ways to Improve Your Response Rates

Email marketers often wonder about benchmarks and how their open-up and click-through rates compare with others. While it may sound appealing to be able to do a quick numerical comparison to assess the success of a campaign, this is usually not the most worthwhile exercise because average response rates vary so widely across different industries, businesses and types of campaigns. Instead, the more important focus should be on following a few key best practices to consistently improve the response rates for your particular situation and unique audience. Here are five quick tips to help you do just that.

Read the full article here: http://www.lsoft.com/news/responserates-issue2-2015.asp

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