EmailRules: FTC to Review CAN-SPAM Rules

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FTC to Review CAN-SPAM Rules

Jani Kumpula <[log in to unmask]>

Mon, 13 Nov 2017 22:17:45 +0100

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Dear EmailRules Community,

Earlier this year, when the Federal Trade Commission announced that it was planning a review of the CAN-SPAM Act, many organizations, including L-Soft, submitted public comments on the law, urging the adoption of an opt-in requirement for email marketing. While it's unlikely that much will change regarding the CAN-SPAM Act and its provisions in the near future, L-Soft strongly recommends that everyone follow email marketing best practices, which includes the more responsible opt-in standard for subscriber acquisition.

Read More:
http://www.lsoft.com/news/optin-issue4-2017.asp


Best Regards,

Jani Kumpula
L-Soft Webmaster

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