Susan Brown Faghani Thu, 18 Jul 2019 21:23:23 +0200
LISTSERV 17.0 launches a new era for mailing lists in our increasingly mobile communication environment. This major LISTSERV release features a responsive web interface, seamless list archives with three viewing modes – classic, forum and blog view – and an HTML newsletter builder with more than 75 responsive HTML newsletter and announcement templates.
We are excited about the new uses of LISTSERV email lists and are planning to convert the EmailRules list to a blog view format shortly. Stay tuned and thank you for being a subscriber!
Susan Brown Faghani Tue, 5 Mar 2019 02:03:02 +0100
It's easy to think of email tracking as strictly the domain of email marketers, for transactional messages. But even if you're not selling or promoting a product, did you know that email tracking can help just about anyone more fully understand and engage their subscribers and get better results?
Susan Brown Faghani Tue, 18 Dec 2018 23:15:37 +0100
Hope you had a great year of email in 2018! With 2019 in mind, could you please share which topics would be most helpful to your work with email lists and email marketing in the new year? Examples include tips on managing email lists and email marketing campaigns, articles on data protection and compliance and email authentication and security, and, of course, anything else you'd like to explore.
Be sure to stay on top of all the latest news and developments by subscribing to the LISTSERV at Work newsletter and joining us on your favorite social media platforms: http://www.lsoft.com/news/optin.asp
On behalf of L-Soft staff worldwide, we thank you for being a member of the L-Soft and LISTSERV community and wish you a Happy New Year!
Susan Brown Faghani Tue, 2 Oct 2018 22:02:04 +0200
Interested in building email communication knowledge this back-to-school season? Check out the new weekly #LearnLISTSERV how-to series on social media. Join us on your favorite platform to get helpful tips.
Susan Brown Faghani Thu, 21 Jun 2018 23:35:25 +0200
Since May 25th, the GDPR has been in force, affecting all organizations handling the personal data of EU residents and carrying substantial penalties for non-compliance with its strict data protection and other requirements. Among the many tasks, questions, layers and gray areas associated with this sweeping regulation, one of the key dilemmas for email marketers and digital communicators (with homage to Shakespeare) is:
"To track or not to track? That is the question."
Email tracking has clear advantages, of course, starting with generating valuable data that helps you to better engage your audiences and boost your results. Yet given the data protection compliance needs of the GDPR, just how should people use email tracking in the GDPR era, if at all?
If you're sending email campaigns and tracking the results, you are processing the personal data of your subscribers and need to take certain measures to be fully compliant with the GDPR. Check out an expert-authored tip on different email tracking options and what's most appropriate to use in the GDPR era, plus more relevant content in this brand new issue of the LISTSERV at Work newsletter:
Susan Brown Faghani Fri, 23 Mar 2018 21:43:39 +0100
Email may be the top online activity and sales channel, but all email is not created equal. Strong prior consent from subscribers continues to be the foundation for ethical email communication that gets positive results. This month, permission email as we know it today turns 25.
L-Soft Founder and CEO Eric Thomas invented LISTSERV, the original email list manager, in 1986 and added the subscription confirmation feature, also known as double opt-in, to the version released on March 15th, 1993. This strengthened recipient consent and launched permission email, which remains the industry gold standard.
Informing and empowering subscribers is key. This image shows some of the main hallmarks of permission email. Please feel welcome to share it on social media using the icons below.
Compliance with consent, authentication and data privacy requirements including the EU GDPR, for which enforcement begins May 25th, 2018, is now in major focus for digital marketers and communicators.
Confirmed permission from recipients is fundamental, so keep these three keywords as top priorities:
• Explicit: Ask your subscribers to actively give their consent, and don't do the work for them
• Specific: State the purpose of the email list clearly, and deliver what you promise
• Confirmed: Ensure your subscribers reconfirm that they initiated the subscription request to receive your messages in the future (confirmed opt-in/double opt-in)
Permission email and the related handling of subscriber data were in the spotlight in 2017, with legislative and regulatory developments, particularly in the United States, Canada and the European Union. We welcome all changes that strengthen trust and nurture relationships between senders and subscribers.
Thank you for being a part of the LISTSERV community. Warmest wishes for the holiday season and the new year!
Earlier this year, when the Federal Trade Commission announced that it was planning a review of the CAN-SPAM Act, many organizations, including L-Soft, submitted public comments on the law, urging the adoption of an opt-in requirement for email marketing. While it's unlikely that much will change regarding the CAN-SPAM Act and its provisions in the near future, L-Soft strongly recommends that everyone follow email marketing best practices, which includes the more responsible opt-in standard for subscriber acquisition.
EmailRules is the first LISTSERV blog in the world. It's a showroom and experiment to combine a blog and a moderated email list. We welcome your interaction – questions, answers, comments, advice, tips, guest articles – anything email related. Feel welcome to read, subscribe and post. We hope you enjoy this blog for email communicators.