Email newsletters are a go-to tool for reaching our audiences with relevant visual, informative communications. Producing high-quality newsletters is a creative, collaborative and sometimes challenging process. Ensuring that your newsletters include must-have elements saves time and provides consistency, issue after issue, allowing you to focus on providing your readers with the most helpful and interesting content.
Let's explore the essentials that every newsletter needs:
Placing your organization's logo or banner in place in your newsletter template is one of the easiest ways for your readers to become familiar with your organization and brand. It's a big help to ensure that your subscribers recognize that the newsletter isn't spam and is coming from you, an organization from whom they signed up to receive newsletters.
It's a must for people who have signed up for your newsletter to be able to unsubscribe easily, at any time. Providing a prominent, one-click unsubscribe link in every message that you send is the recommended best practice. It's poor practice to require a login to unsubscribe or to hide the unsubscribe link or place it in a small font. Make unsubscribing an easy experience for people who no longer choose to receive your newsletter, so they'll do so with a positive impression of your organization. A person who unsubscribes just may be the same person who recommends the newsletter to a colleague who could benefit from its relevant content.
Learn More About LISTSERV Newsletters
LISTSERV provides tools to create custom newsletter templates and also includes existing templates that are ready to use, no HTML coding needed. You'll find these tools on the LISTSERV 17.0 web interface.
You can see samples of LISTSERV newsletters by visiting the demo site. The "Goode" list contains seven examples of creative and flexible ways you can present newsletter content. Additionally, feel free to log in to the demo site and view the entire library of newsletter templates under the "Newsletter Templates" menu to learn how the templates can be easily customized.
Hope these newsletter must-haves are useful – let us know what you think and, as always, get in touch about your email newsletter technology needs or with any feedback or questions. We are here to help!
As you can see, EmailRules has now turned into a blog, using the new "Blog View" feature in LISTSERV 17.0. We hope you enjoy the new format.
Many people are curious and have asked how to use LISTSERV blogs and what the benefits are, so first let's cover some FAQs.
What is a LISTSERV blog?
A LISTSERV blog is a discussion group that has its archive pages presented in the new Blog View mode with a custom stylesheet, which makes it look and feel like a standalone blog. This mode combines the functionality of an email list and a blog.
Any advice for setting up a blog list?
Start the blog list as a moderated discussion group, which allows you to approve all comments before they are posted. If this isn't critical, then the list can be configured as a regular discussion group without moderation. You can then enable Blog View on the List Customization screen. Remember to customize the look of your blog using the customization tool, which allows you to insert your own top banner, color scheme and any social media feeds that you want to embed in your blog.
How do I start with blog publishing?
You can use simply use the HTML editor in the message posting interface to compose your blog posts. Alternatively, you can choose one of the responsive newsletter template as a basis for your LISTSERV blog publishing and modify it by removing any headers and footers as these aren't needed in a blog setting. You can then easily add text and images to make your content lively for your subscribers and readers without having to worry about any HTML coding.
What are the advantages of blogs?
Many! You can embed the blog into your website and tailor it to your brand and graphic profile. You can add sections, for example subscription and search forms, social media sharing icons and embed your own social media feeds. You can get as creative as you wish with the tools that LISTSERV offers.
Your subscribers receive the blog posts immediately when published and can also find the posts online. If your blog is open for public search and viewing, you will reach a wider audience and grow your readership and interactions.
Another major advantage is that your blog list is located on the same site as your other LISTSERV communications. Your blogs complement your regular email groups, newsletters and announcements. You'll have the full set of LISTSERV features at your fingertips for your blog list.
Should comments be allowed?
Most blogs welcome comments. To keep the quality and relevancy of the discussion high, you can set the list up as a moderated discussion group so that you can approve or reject all comments. Alternatively, you can allow confirmed subscribers to comment without moderation. People can reply directly via email to the list address or post comments online on the blog page. Replies are organized as online comments under the main post.
Where can I learn more about LISTSERV blogs?
To learn more about how to enable Blog View and use the blog customization tool, check out the following video tutorial:
Susan Brown Faghani Thu, 18 Jul 2019 21:23:23 +0200
LISTSERV 17.0 launches a new era for mailing lists in our increasingly mobile communication environment. This major LISTSERV release features a responsive web interface, seamless list archives with three viewing modes – classic, forum and blog view – and an HTML newsletter builder with more than 75 responsive HTML newsletter and announcement templates.
We are excited about the new uses of LISTSERV email lists and are planning to convert the EmailRules list to a blog view format shortly. Stay tuned and thank you for being a subscriber!
Susan Brown Faghani Tue, 5 Mar 2019 02:03:02 +0100
It's easy to think of email tracking as strictly the domain of email marketers, for transactional messages. But even if you're not selling or promoting a product, did you know that email tracking can help just about anyone more fully understand and engage their subscribers and get better results?
Susan Brown Faghani Tue, 18 Dec 2018 23:15:37 +0100
Hope you had a great year of email in 2018! With 2019 in mind, could you please share which topics would be most helpful to your work with email lists and email marketing in the new year? Examples include tips on managing email lists and email marketing campaigns, articles on data protection and compliance and email authentication and security, and, of course, anything else you'd like to explore.
Be sure to stay on top of all the latest news and developments by subscribing to the LISTSERV at Work newsletter and joining us on your favorite social media platforms: http://www.lsoft.com/news/optin.asp
On behalf of L-Soft staff worldwide, we thank you for being a member of the L-Soft and LISTSERV community and wish you a Happy New Year!
Susan Brown Faghani Tue, 2 Oct 2018 22:02:04 +0200
Interested in building email communication knowledge this back-to-school season? Check out the new weekly #LearnLISTSERV how-to series on social media. Join us on your favorite platform to get helpful tips.
Susan Brown Faghani Thu, 21 Jun 2018 23:35:25 +0200
Since May 25th, the GDPR has been in force, affecting all organizations handling the personal data of EU residents and carrying substantial penalties for non-compliance with its strict data protection and other requirements. Among the many tasks, questions, layers and gray areas associated with this sweeping regulation, one of the key dilemmas for email marketers and digital communicators (with homage to Shakespeare) is:
"To track or not to track? That is the question."
Email tracking has clear advantages, of course, starting with generating valuable data that helps you to better engage your audiences and boost your results. Yet given the data protection compliance needs of the GDPR, just how should people use email tracking in the GDPR era, if at all?
If you're sending email campaigns and tracking the results, you are processing the personal data of your subscribers and need to take certain measures to be fully compliant with the GDPR. Check out an expert-authored tip on different email tracking options and what's most appropriate to use in the GDPR era, plus more relevant content in this brand new issue of the LISTSERV at Work newsletter:
Susan Brown Faghani Fri, 23 Mar 2018 21:43:39 +0100
Email may be the top online activity and sales channel, but all email is not created equal. Strong prior consent from subscribers continues to be the foundation for ethical email communication that gets positive results. This month, permission email as we know it today turns 25.
L-Soft Founder and CEO Eric Thomas invented LISTSERV, the original email list manager, in 1986 and added the subscription confirmation feature, also known as double opt-in, to the version released on March 15th, 1993. This strengthened recipient consent and launched permission email, which remains the industry gold standard.
Informing and empowering subscribers is key. This image shows some of the main hallmarks of permission email. Please feel welcome to share it on social media using the icons below.
Compliance with consent, authentication and data privacy requirements including the EU GDPR, for which enforcement begins May 25th, 2018, is now in major focus for digital marketers and communicators.
Confirmed permission from recipients is fundamental, so keep these three keywords as top priorities:
• Explicit: Ask your subscribers to actively give their consent, and don't do the work for them
• Specific: State the purpose of the email list clearly, and deliver what you promise
• Confirmed: Ensure your subscribers reconfirm that they initiated the subscription request to receive your messages in the future (confirmed opt-in/double opt-in)
Permission email and the related handling of subscriber data were in the spotlight in 2017, with legislative and regulatory developments, particularly in the United States, Canada and the European Union. We welcome all changes that strengthen trust and nurture relationships between senders and subscribers.
Thank you for being a part of the LISTSERV community. Warmest wishes for the holiday season and the new year!
Earlier this year, when the Federal Trade Commission announced that it was planning a review of the CAN-SPAM Act, many organizations, including L-Soft, submitted public comments on the law, urging the adoption of an opt-in requirement for email marketing. While it's unlikely that much will change regarding the CAN-SPAM Act and its provisions in the near future, L-Soft strongly recommends that everyone follow email marketing best practices, which includes the more responsible opt-in standard for subscriber acquisition.
EmailRules is the first LISTSERV blog in the world. It's a showroom and experiment to combine a blog and a moderated email list. We welcome your interaction – questions, answers, comments, advice, tips, guest articles – anything email related. Feel welcome to read, subscribe and post. We hope you enjoy this blog for email communicators.