This week marks Data Privacy Day. We all know email marketing gets results. It also requires compliance with data privacy and protection regulations like the EU GDPR and the California Consumer Privacy Act.

In the spirit of Data Privacy Day and a foundation of subscriber trust and respect, here are some key tips for responsible email tracking:

Email Tracking Best Practices

* Track your communications to learn and improve
* Track anonymously for compliance and trust
* Track with explicit prior consent if using personal tracking
* Turn off tracking when it's not necessary

Did you know that L-Soft's LISTSERV® Maestro is the only email marketing platform enabling personal tracking with consent from subscribers? It's available as on-premises software or a hosted cloud service.

See how LISTSERV Maestro 9.0 can help your organization:
https://www.lsoft.com/products/maestro_90.asp

Get must-have email tracking knowledge:
https://www.lsoft.com/resources/pdf/wp-EmailTracking101.pdf

Happy Communicating!


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