LISTSERV at Work - Issue 2, 2008 (American Edition)

Read LISTSERV at Work: http://www.lsoft.com/news/issue2-2008-us.asp

* Double Opt-in Turns 15: Looking Back, Looking Ahead *

In 1993, LISTSERV® was the first email list management software to
introduce double opt-in subscriptions for people joining a mailing
list. With the 15th anniversary of double opt-in upon us, Eric Thomas,
L-Soft founder and CEO and LISTSERV creator, answers some questions
about this best practice and gives us a glimpse of what's to come in
the next version of LISTSERV.

* CrimEnet Wins Grand Prize of L-Soft's LISTSERV Choice Awards *

L-Soft has selected CrimEnet, an email network that connects law
enforcement personnel to solve crimes, as the 2007-08 winner in its
global email list recognition program. CrimEnet - The Crime Electronic
Network - was founded by Capt. Frank Anderson and his colleagues in
Indiana's St. Joseph County Police Department. CrimEnet has been using
email to facilitate police investigations across three states and 75
agencies for five years, with excellent results.

* FTC Approves New Provisions Under CAN-SPAM Act *

As of May 2008, the U.S. Federal Trade Commission (FTC) has approved
new provisions under the CAN-SPAM Act. The new rule provisions address
four new requirements for commercial email in the United States. For
the benefit of the LISTSERV community, L-Soft has prepared a document
on the rules of the CAN-SPAM Act in the United States as well as a
comparison with the EU Directive on Electronic Communications in
Europe.

* Success Story: Il Sole 24 ORE *

As one of the most important and renowned Italian daily business
newspapers, Il Sole 24 ORE needed an advanced email list communication
solution to serve its audience and manage the constant growth of its
email lists. Thanks to the high-performance LISTSERV and LISTSERV
Maestro email communication platform, Il Sole 24 ORE automates
subscriber registration and list management processes, enforces a
strong anti-spam policy, and enables its editorial, marketing and
customer service departments to be completely autonomous in sending
mailings to their subscribers.


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http://www.lsoft.com/news/issue2-2008-us.asp


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