See the impact of LISTSERV in the life of a Special Olympics World Champion.
To read the complete newsletter in a browser, visit:
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LISTSERV at Work - Issue 4, 2015
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Table of Contents:
* Meet Abby: Gold, Silver, Bronze and Email
* Case Study: Special Olympics of Maryland
* Email and Millennials: Numbers and Voices
* LISTSERV Tech Tip: HTML Newsletter Templates
* LISTSERV Maestro Tech Tip: Drip Marketing
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Gold, Silver, Bronze and Email
The Journey of a Special Olympics World Champion and Her Parents
By Susan Brown Faghani
Manager, Marketing and Sales Communication, L-Soft
Abby Reznek has loved the pool since she was a baby, splashing around in an adapted aquatics program run by the county parks system in her Maryland community. Abby's mother, Karen Reznek, recalls: "She did not put it all together until her younger sister started swimming. The next day, Abby was swimming, and within a few days she was swimming across the pool."
READ MORE:
http://community.emailogy.com/trk/click?ref=zs9pllpnm_1-1fa0x2d59x069&
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Special Olympics Maryland, Prince George's County: Winning with ListPlex
By Susan Brown Faghani
Manager, Marketing and Sales Communication, L-Soft
For Abby Reznek and hundreds of other athletes, their home team is Special Olympics Maryland, Prince George's County (SOMDPG). With programs for people ages 8 and older, SOMDPG provides year-round sports training and athletic competition in a variety of Olympic-type sports for people with intellectual disabilities. See how hosted LISTSERV email lists help SOMDPG accomplish its life-changing mission.
READ CASE STUDY:
http://community.emailogy.com/trk/click?ref=zs9pllpnm_1-1fa0x2d5ax069&
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Email and Millennials: Numbers and Voices
By Susan Brown Faghani
Manager, Marketing and Sales Communication, L-Soft
The much-hyped symbiotic relationship between millennials and social media is said to portend the death of email or, at the very least, formidable struggles for organizations without a "strong social presence" with gazillions of followers or that magic mojo to get millennials' eyes off their small screens for a few seconds, much less consider our messages and organizations worthy of thumbs-up emojis.
If you're panicking, you're not alone. But rest assured, the generation with the overused label, people born between the early 1980s and the late 1990s, use email -- a lot. And they like it. Welcome to the first article in a two-part feature with illuminating snapshots, both statistical and real-life, on email in the everyday lives of millennials.
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Email and Millennials: The Numbers
Don't believe the hype. The death of email has been forecast, even declared, since email lists began almost 30 years ago with LISTSERV. But research shows that email is very much alive and thriving, with study after study finding email to be the top activity for online millennials.
READ MORE:
http://community.emailogy.com/trk/click?ref=zs9pllpnm_1-1fa0x2d5bx069&
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Email and Millennials: The Voices
Interviewing millennials in-depth and in-person earlier this month gave a first-hand glimpse into how they interact with email and the big role that it actually plays in the daily academic, professional and personal worlds of their generation.
READ MORE:
http://community.emailogy.com/trk/click?ref=zs9pllpnm_1-1fa0x2d5cx069&
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Tech Tip: LISTSERV
Q: How do I create my own HTML newsletter templates in LISTSERV?
By Ben Parker,
Chief Corporate Consultant, L-Soft
In a previous tech tip, we described how to use the HTML newsletter templates that are included with LISTSERV 16.0. But many customers want to design and create their own HTML newsletter templates, fully customized for their organizations. This tech tip goes over the template creation process and shows the easiest way to do this, including how to code repeating content blocks that allow you to dynamically create the number of content blocks that you need during the content definition stage.
READ MORE:
http://community.emailogy.com/trk/click?ref=zs9pllpnm_1-1fa0x2d5dx069&
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Tech Tip: LISTSERV Maestro
Q: How can I set up a drip marketing campaign in LISTSERV Maestro?
Answer by Ben Parker
Chief Corporate Consultant, L-Soft
Drip marketing is a communication strategy that sends or "drips" a pre-written set of messages to customers or prospects over a set period of time. Drip marketing is distinct from other kinds of database marketing in two ways. The timing of the messages follows a pre-determined course, and the messages are dripped in a series applicable to a specific behavior or status of the recipient. This tip will focus on the technical aspects of how to set up such a campaign in LISTSERV Maestro.
READ MORE:
http://community.emailogy.com/trk/click?ref=zs9pllpnm_1-1fa0x2d5ex069&
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*** Contact L-Soft ***
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