To read the complete newsletter in a browser, visit:
http://www.lsoft.com/news/issue2-2010-us.asp
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LISTSERV at Work - Issue 2, 2010
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In this Issue:
* L-Soft International Successfully Emerges from Chapter 11 Protection
* Quick Guide: Upgrading to LISTSERV 16.0
* Ask the Email List Guru: Holistic Integration Approaches to Opt-in Email and Social Media
* The Mailys: Last Chance to Nominate to This Year's Awards
* LISTSERV and LISTSERV Maestro Tech Tips
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*** L-Soft International Successfully Emerges from Chapter 11 Protection ***
By L-Soft Staff
L-Soft international has successfully emerged from Chapter 11 protection. The U.S. Bankruptcy Court for the District of Maryland has ordered the case closed (Case 07-12173). Effective April 27, 2010, this final decree in the case confirms that the reorganization plan approved by the court last year is fully administered, concluding the software firm's Chapter 11 proceedings.
L-Soft international has continued normal business operations since its petition, filed three years ago to help resolve protracted litigation. L-Soft international's parent and sister companies in Sweden, Germany and the UK were dismissed from the litigation and had not been subject to any bankruptcy proceedings. The reorganization plan included a final settlement of the litigation.
Read More: http://www.lsoft.com/news/onward.asp
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*** Quick Guide: Upgrading to LISTSERV 16.0 ***
By Liam Kelly
Senior Consulting Analyst, L-Soft
LISTSERV 16.0 introduces a host of new features, most notably UTF-8 support and a new HTML template gallery with ready-to-use, customizable newsletter templates. Upgrading LISTSERV is usually a quick and painless process. This quick upgrade guide will give you everything you need to know to get up and running quickly.
Read More: http://www.lsoft.com/news/upgrade-issue2-2010-us.asp
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*** Ask the Email List Guru: Holistic Integration Approaches to Opt-in Email and Social Media ***
Q. What are some sound strategies for integrating my email list and email marketing communications with social media?
Answer by The Email List Guru
While some tend to make comparisons between email list technology and the newer social media tools, there is little to be gained by taking a divisive, competitive view. Rather, as email list communicators and email marketers, we benefit - and we share those benefits with our subscribers - by taking a holistic and practical view of our efforts and opportunities.
Read More: http://www.lsoft.com/news/asktheguru-issue2-2010-us.asp
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*** The Mailys: Last Chance to Nominate to This Year's Awards ***
* Ten Lists Battling for Top 3 Spots in Public Voting Stage *
By L-Soft Staff
LISTSERV at Work subscribers are encouraged to submit nominations to L-Soft's LISTSERV Choice Awards, also known as "The Mailys," for 2009-10. Now in its fifth year, the awards honor the most successful, beneficial and exemplary usage of email lists. All types of lists are eligible to participate, provided that LISTSERV or LISTSERV Maestro technology is used.
Ten lists are currently nominated and available for online voting until July 1, 2010. Nominations will remain open through May 2010, so please be sure to take a moment to nominate your favorite LISTSERV email list (including your own). Your nomination could be the one to walk the virtual red carpet in this year's awards.
Read More: http://www.lsoft.com/news/choiceawards.asp
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*** Tech Tip: LISTSERV ***
Q: How Can I Use LISTSERV with SELinux?
Answer by Liam Kelly
Senior Consulting Analyst, L-Soft
Security-Enhanced Linux (SELinux) is an increasingly popular addition to many Linux distributions. While it does contribute additional security mechanisms to LISTSERV's operating environment, it can also prevent LISTSERV from working without some additional configuration. This Tech Tip will outline how to add custom SELinux rules to allow LISTSERV to operate correctly on a server with SELinux enabled.
Read More: http://www.lsoft.com/news/techtipLSV-issue2-2010-us.asp
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*** Tech Tip: LISTSERV Maestro ***
Q: How Can I Let My Subscribers Decide When to Receive My Newsletter?
Answer by Ben Parker
Chief Corporate Consultant, L-Soft
Rather than trying to decide when is the most effective time to send your newsletter or other email messages, why not let your subscribers specify the time of day they would like to receive your email? Some studies have shown that this practice can produce a significantly higher click-through return rate. Obviously, if you are sending marketing emails this could be important, but even for a not-for-profit organization newsletter it is a value-added service to be able deliver emails when the recipient is ready to receive them. This can also be useful if you are sending emails to an international audience where recipients are in widely separated time zones.
Read More: http://www.lsoft.com/news/techtipMAE-issue2-2010-us.asp
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*** About LISTSERV at Work ***
LISTSERV at Work is L-Soft's customer newsletter. Published quarterly, LISTSERV at Work keeps customers and the L-Soft community up-to-date with the company's latest developments. Each newsletter contains the latest LISTSERV product and industry news, as well as opinions, guidelines and tech tips.
Feel welcome to share your LISTSERV stories and news with us at: [log in to unmask]
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*** Contact L-Soft ***
L-Soft international, Inc.
8100 Corporate Drive, Suite 350
Landover, MD 20785-2231
USA
Phone: 1-800-399-5449/1-301-731-0440
Email: [log in to unmask]
Web: http://www.lsoft.com
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